01
Industry
The acquisition economics and level of competition in your market.
Window-installation leads
Qualified window-installation enquiries, built to your criteria.
Agree the property, project, location and timing fields your team needs. Cost per qualified lead is calculated at engagement for the campaign.
who it is for
For window installers with a clear product and service area.
The campaign is shaped around the domestic projects your team wants to discuss, the locations you cover and the information you need before follow-up.
Window and double-glazing installers serving UK homeowners
Regional installation businesses with defined products and coverage
campaign economics
One agreed cost per qualified lead.
There is no public rate card. Pricing is calculated at engagement around the campaign your business needs.
Full pricing approach02
Criteria
The locations, project details, intent and exclusions that define a qualified lead.
03
Delivery
The validation, routing and hand-off workflow agreed for the campaign.
04
Volume
The expected pace of delivery and the capacity of your sales team.
qualification blueprint
Define a useful window-installation enquiry.
These fields are agreed with the buyer. They help match an enquiry to your stated appetite but do not replace a property survey, technical assessment or quotation.
- 01Consumer name and contact details
- 02Installation postcode
- 03Homeowner or authorised decision-maker status
- 04Property type
- 05Replacement, new installation or repair enquiry
- 06Window type and approximate quantity, where known
- 07Desired project timing
- 08Known planning or building-control considerations
- 09Preferred contact method
- 10Consent to contact and share the enquiry with the named recipient
from criteria to delivery
Campaign rules built around your window business.
Qualification, geography, delivery and expected volume all form part of the engagement. No public rate or unagreed delivery promise is applied.
- 01
Set the scope
Agree the window products, domestic project types, postcodes and exclusions your installation business accepts.
- 02
Set the checks
Document the required project fields, contact and consent checks, duplicate rules and acceptance criteria.
- 03
Set the hand-off
Confirm the validation, routing and delivery workflow before the campaign starts generating enquiries.
campaign safeguards
Clear roles. Clear consent. Clear claims.
The consumer journey must explain POCKLA's lead-generation role, identify the intended recipient appropriately and retain the consent evidence required for contact and data sharing.
Use clear commercial intent and explain how the homeowner enquiry will be used.
Name or appropriately describe the intended recipient in the approved campaign journey.
Verify installer accreditations, scheme memberships, warranties and logos before they are shown.
Avoid unsupported claims about price, savings, energy performance, property value or availability.
parent sector
Explore the wider Home & Energy lead-generation approach.
build your window campaign