What a window and door lead contains
Every answer comes from the homeowner, on the form. We check the phone number is live and the postcode is in your area before it’s sent, then keep them warm on WhatsApp or SMS.
Emma Walsh
Stockport · SK4
Property
- Postcode
- SK4 4•• · in your area
- Homeowner
- Yes, owner-occupier
- Property
- Semi-detached, 1930s
- Planning
- Not listed or in a conservation area
Current windows
- Glazing
- Double glazed, white uPVC
- Fitted
- Mid-1990s
Intent
- Interested in
- Replacement windows
- How many
- 8 windows
- Style
- uPVC casement, white
- Timeframe
- Within 3 months
Contact & consent
- Phone
- 07700 9•• •••
- e.walsh@•••.co.uk
- Prefers
- WhatsApp, afternoons
- Consent
- Given 12:49, naming you
The home
Where they live, and any planning limits.
- PostcodeChecked against your area
- Homeowner
- Property type and age
- Listed building or conservation area
What’s there now
The glazing and frames they have today.
- Glazing and frame material
- Roughly when fitted
What they want
The job, and how soon.
- Replace, new or repair
- How many windows and doors
- Material and style
- Timeframe
Contact and consent
How to reach them, and proof they asked to hear from you.
- Phone numberChecked live
- Preferred contact method
- Consent recordWording and time stored
Every lead
- Sold once, to you
- Invalid numbers come back, with no time limit
Never sent
- Outside your area
- Outside your criteria
- Commercial projects
- Finance or grant dependent
- Repair-only jobs
- Duplicates
- No consent
From ad to your team
Emma’s lunch break, from seeing an ad to landing in your CRM. Your brand’s WhatsApp is straight with her about pricing before your surveyor picks up the phone.
- 01 · Reach12:38
Sees our ad
Meta and Google campaigns aimed at homeowners in your postcodes.
- 02 · Personalise12:49
Fills in a page made for her
Each audience lands on its own page, written for their home and area.
- 03 · Follow up12:49
Hears from you on WhatsApp
Our AI runs your brand’s WhatsApp for you, on every lead: it answers her questions and agrees a time to call. Prefer text? Free SMS nurture with a personalised link does the same job.
- 04 · Deliver12:53
Lands in your CRM
Exclusive to you, in your CRM or POCKLA Desk, with everything she told us.
Example brand · Ashbrook Windows stands in for yours
Example WhatsApp conversation between Ashbrook Windows and a homeowner:
- Ashbrook Windows: Hi Emma 👋 it’s Ashbrook Windows. Thanks for asking about new windows for your home in Stockport.
- Ashbrook Windows: One of our surveyors will call to talk it through. When suits you best? (Reply options: Morning, Afternoon, Evening)
- Homeowner: can i get a rough price without a 3 hour visit?
- Ashbrook Windows: Fair question! We measure before we price, so a figure now would only be a guess. The visit is short, under an hour, and there’s no pressure to sign on the day.
- Ashbrook Windows: Still happy for us to call? (Reply options: Yes, afternoon, Not for me)
- Homeowner: Yes, afternoon
- Ashbrook Windows: Perfect, we’ll call you this afternoon. Thanks Emma!
See what happens to every lead
Free call analytics on calls made from Desk, so you can judge lead quality from what was actually said and help your reps get better. No CRM? Work your leads in Desk.
Emma WalshStockport · SK4
Survey booked · Thu 15 Oct, 14:31 · 7:12 at your desk
What happened
Emma owns a 1930s semi with a bay at the front. Her form said 8 windows, and on the call she added the back door. A past sales visit ran for hours, so Liam explained they measure before pricing and keep the survey short. She booked one for Monday.
“If it’s a quick measure and no hard sell, come round.”Homeowner, 1:52
Could this have gone better?
About Emma
What Emma told your rep, against her form.
- Home owner
- Yes , then on the call: Yes, 8 years 0:19
- Property
- 1930s semi-detached , then on the call: 1930s semi, bay at the front 0:47
- Windows
- Double glazed uPVC , then on the call: uPVC, fitted mid-1990s 1:14
- Last visit
- Sat through a three-hour sales pitch 1:36
- How many
- 8 windows , then on the call: 8 windows and the back door (not what the form had) 2:51
- Outcome
- Survey booked
- Your CRM
- Survey booked
- At your desk
- 7:12
- Ring
- 4 seconds
- Line
- Desk line
- Your rep
- Liam
- Record
- Delivered 12:53
Ref win-1187 · Revision 1 · 15 Oct, 14:39
Example call · invented homeowner and rep
Lead quality
Judged from the call
If a lead was poor, the call shows why. If a good one slipped, you’ll see that too.
Coaching
Better calls from your reps
What worked, what to try and what to ask next time, on every call made from Desk.
Returns
Bad numbers come back
Invalid numbers are returned, with no time limit.
No CRM?
Work your leads in Desk
Call from Desk on our line, log the outcome and set callbacks.
What do window and door leads cost?
Between £20 and £50 per qualified web lead. That’s an indicative range, not a quote: where you land depends on your criteria, your area and the volume you want, and your exact price is agreed on a call.
Indicative price per qualified web lead
Not a quote · agreed on a call
- Your criteria
- The tighter the fit you ask for, the more each lead costs.
- Your area
- Some postcodes are busier, or harder to reach, than others.
- Delivery
- Where leads go and how they’re checked on the way.
- Volume
- Steady, larger volumes bring the price per lead down.
Qualified web lead
A homeowner who matches your criteria and agreed to be contacted, sent to your CRM or Desk as soon as they qualify.
- Exclusive to you
- Invalid numbers returned, no time limit
- Followed up on WhatsApp or by SMS
We do live transfers
The homeowner is put through to your team while they’re still on the line.
- Your criteria agreed before launch
- Priced for your area and volume
Included with every lead
- Exclusive to you
- Invalid numbers returned, no time limit
- SMS nurture or WhatsApp follow-up
- Call analytics in Desk
- Any CRM, or POCKLA Desk
Leads that stand up to scrutiny
Clear consent, honest ads and checked buyers. It’s what keeps a lead usable after it reaches you.
Consent
Consent that names you
Every homeowner agrees to be contacted, and the consent names you as the company they’ll hear from. The wording and the time stay with the lead.
Consent record
- Agreed
- 12:49:21
- Wording
- As shown on the form
- Names
- Ashbrook Windows
Advertising
Ads that say what they are
No “sign today” discounts and no prices we can’t stand behind, so homeowners know what they’re asking about before they reach you.
Half price if you sign today
New windows and doors, priced after a survey
Buyers
Credentials checked before launch
We check who we’re sending leads to before a campaign goes live, including FENSA or CERTASS registration if you advertise it.
Data
Shared with you, and only you
Each lead goes to the buyer named in its consent, handled under UK GDPR.
Who sees this lead
- Shared with
- Ashbrook Windows
- Sold
- Once
How to choose a window and door lead supplier
Five questions worth asking anyone who sells you leads, and how we answer them.
01Who generated the lead, and has anyone else bought it?
We did, from our own campaigns. It’s sold once, to you.
02How old is it when it reaches you?
We send it as soon as it qualifies, and its timeline shows when.
03What was checked, and how?
The phone number is checked live and the postcode against your area. Everything else is the homeowner’s own answer on the form.
04Can you see what happened after delivery?
Yes. Every lead’s status comes back to you, and calls made from Desk get free call analytics.
05What happens to a bad number?
Invalid numbers are returned, with no time limit.
How much do window and door leads cost?
Between £20 and £50 per qualified web lead. That’s an indicative range, not a quote. Where you land depends on your criteria, your area, how leads are delivered and the volume you want. Your exact price is agreed on a call.
Are your window and door leads exclusive?
Yes. Every window and door lead is sold once, to one buyer.
Which doors are included?
Composite front and back doors, French doors, patio doors and bifolds, alongside casement, sash, tilt-and-turn and bay windows. You choose the jobs you want. Conservatories are a separate lead.
What happens if a lead’s number is invalid?
It’s returned, with no time limit.
Can leads go into my CRM?
Yes, into any CRM. If you don’t have one, you can work your leads in POCKLA Desk instead.
Do you do live transfers?
Yes. The homeowner is put through to your team while they’re still on the line. Live transfers are priced on your criteria.
Is call analytics really free?
Yes. Calls made from Desk are recorded and read for you: what happened, the moments that mattered, how the call compares with the form, and what your rep could try next time.
How do you follow up with homeowners?
After they fill in the form, we follow up on WhatsApp from your brand’s number, or with free SMS nurture and a personalised link. You choose which.
Which areas do you cover?
You choose the postcodes. We check every lead’s postcode against your area before it’s sent.
Start with a call
Tell us where you work, the jobs you want and how your team works leads. We’ll show you what a lead would look like for you, and what it would cost.
01
A call
We talk through your area, the jobs you want and how you work leads today.
02
Agree the details
Your criteria, postcodes and follow-up channel, and where leads go: your CRM or Desk.
03
Go live
Campaigns launch and leads start arriving, exclusive to you.