POCKLA
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We build agent-first lead generation funnels forClaims & Legal

Our system produces personalised funnels for every prospect to minimise CPLs.

Already generating leads for

Solar & Storage Scotland
Bloom Renewables
Britelite
MVF
Achieve
Alleviate
Century Support Services
Stories Flooring
Fresho
Selina Finance
Personalised pages

A page made for every audience

Most funnels send every click to the same page. We build one for each audience, keyword and email list, written for the people it’s for and matched to the ad that brought them there.

Example ads and pages

AI follow-up

Every lead qualified before it reaches you

Part of the service, on every lead you buy from us. Our AI picks up each enquiry on WhatsApp within seconds, qualifies it against your criteria and keeps nurturing anyone who isn’t ready yet. We set it up and run it; your team just takes the call.

  • Included with every lead
  • Set up and run by us
  • In your business’s name
  1. 01 · Reply14:02

    Answers while they’re still looking

    Our AI messages them in your business’s name seconds after the form, on the app they already use. Prefer text? SMS works too.

  2. 02 · Qualify14:02

    Asks your questions

    The questions you’d ask, answered with a tap. You set the criteria; we write and tune the conversation.

  3. 03 · Objection14:03

    Handles the objection

    If they’ve misread the price or the offer, it answers plainly, before anyone’s time is spent.

  4. 04 · Book14:04

    Agrees the next step

    A time to call that they chose, so your rep rings someone who’s expecting it.

  5. 05 · Deliver14:05

    Lands with your team

    Qualified, with every answer attached, in your CRM or POCKLA Desk. Not ready yet? We keep nurturing them.

Example conversation · run by POCKLA in your business’s name

Example WhatsApp conversation between Your Business and a customer:

  1. Your Business: Hi Alex 👋 it’s Your Business. Thanks for your enquiry just now.
  2. Your Business: Two quick questions so the right person calls you. When are you looking to start? (Reply options: This month, In 1–3 months, Just looking)
  3. Customer: In 1–3 months
  4. Customer: is this the free one from the ad?
  5. Your Business: Good question, and we’d rather be upfront: the quote is free, the work isn’t. The price depends on what you need, so we’ll go through it properly on the call.
  6. Your Business: Still happy for us to call? (Reply options: Yes, today 3pm, Not for me)
  7. Customer: Yes, today 3pm
  8. Your Business: Perfect. Jamie will call you at 3pm. Thanks Alex!
POCKLA Desk

See what happens to every lead

Free call analytics on calls made from Desk. Every call broken into its moments, checked against what the lead told you, with coaching for your reps. No CRM? Work your leads in Desk.

desk.pockla.com/calls/1042
All calls

Alex MorganLeeds · LS6

Next step booked · Thu 15 Oct, 15:12 · 6:48 at your desk

0:001:423:245:066:48
1×1:36 / 6:48

What happened

Alex wants to start next month, sooner than the form said. The objection was price, and Jamie answered it with the options rather than a discount. Alex decides jointly with a partner, so a follow-up call with both of them is booked for Thursday.

“If it fits the budget, we’ll go ahead.”Customer, 4:41

Could this have gone better?

WorkedJamie answered the price objection straight away and kept the call moving.
TryAsk who else decides before the price conversation, not after.
Ask next timeWhat they’ve tried before. It shapes which option to lead with.

About Alex

What Alex told your rep, against their form.

Need
Get a quote , then on the call: Comparing three options 1:36
Timeline
In 1–3 months , then on the call: Next month 2:01
Budget
Set, with some room 3:16
Decides
Just me , then on the call: Jointly, with a partner (not what the form had) 4:34
Best time
Afternoons , then on the call: After 5pm 6:20
Outcome
Next step booked
Your CRM
Follow-up booked
At your desk
6:48
Ring
6 seconds
Line
Desk line
Your rep
Jamie
Record
Delivered 14:05

Ref 1042 · Revision 1 · 15 Oct, 15:19

This week’s leadsFrom your CRM, 15:10
Alex MorganLS6Follow-up, Thu 11:00
Sam PatelBS3Call back Fri 10:00
Jordan LeeM20Needs a first call
Chris HallNG7No answer, 3 tries
Taylor ReedCF10Not interested

Example call · invented customer and rep

Lead quality

Judged from the call

If a lead was poor, the call shows why. If a good one slipped, you’ll see that too.

Coaching

Better calls from your reps

What worked, what to try and what to ask next time, on every call made from Desk.

Outcomes

Every lead accounted for

Booked, called back or not interested: each outcome is logged, so you can see what your spend turned into.

No CRM?

Work your leads in Desk

Call from Desk on our line, log the outcome and set callbacks.

Feedback loop

Every lead makes the next one better

Optimise ads for form fills and you get more form fills. So we feed back what happened next: how each lead answered on WhatsApp, and how each call ended. The ads learn who actually buys, and your budget follows them.

  1. Ads

    We run the ads

    Search and social campaigns, set up and run by us. You pay for leads, not clicks.

  2. Page

    A page for every audience

    Each click lands on a page written for the search or the ad that brought them there.

  3. Qualification

    Qualified on WhatsApp

    Our AI asks your questions seconds after the form, on WhatsApp or SMS. Every answer stays with the lead.

  4. Disposition

    Every call’s outcome

    Booked, called back, not interested or a poor lead: the outcome is logged in Desk or read from your CRM.

  5. Back to the ads

    Qualification answers and call dispositions go back into the ads, so they find more people who buy.

fundamentals covered

Built for teams that take security seriously

ai-safe

AI Protection

Human and AI checks ensure content is always reviewed before going live.

teams

Team Workspaces

Granular permissions and role-based access across your organization.

seo

No Disruption to Your Site

Works alongside your existing pages. No SEO impact, no redirect chains, no downtime.

complianceUpcoming December 2026

SOC 2 & ISO 27001

Enterprise-grade security certifications.

Start receiving new clients within 48 hours

Tell us your sector and who you want to reach. We build the funnel, run the traffic, and start sending you qualified, sales-ready leads.