01
Industry
The acquisition economics and level of competition in your market.
Home & Energy leads
Qualified homeowner enquiries for UK installers.
Define the service, property, location and timing criteria your team needs. Cost per qualified lead is agreed around the campaign.
who it is for
Lead generation designed around installation businesses.
Built for installation businesses that want a clear lead specification, transparent data-sharing journey and commercial terms tied to qualified homeowner enquiries.
Regional and national home-improvement installers
Installation businesses with defined products and service areas
campaign economics
One agreed cost per qualified lead.
There is no public rate card. Pricing is calculated at engagement around the campaign your business needs.
Full pricing approach02
Criteria
The locations, project details, intent and exclusions that define a qualified lead.
03
Delivery
The validation, routing and hand-off workflow agreed for the campaign.
04
Volume
The expected pace of delivery and the capacity of your sales team.
qualification blueprint
Agree the fields that make an enquiry useful to your team.
You define the accepted products, locations and exclusions before launch. The information supports routing and buyer follow-up; it is not a survey, quotation or confirmation that work can proceed.
- 01Consumer identity and contact details
- 02UK postcode and property location
- 03Homeowner or authorised decision-maker status
- 04Requested home-improvement product or service
- 05Property type and relevant project details
- 06Desired timing and preferred contact method
- 07Consent covering collection, contact and data sharing
from criteria to delivery
A lead specification agreed before acquisition begins.
Lead format, validation, routing, acceptance criteria and any replacement policy are agreed at engagement.
- 01
Define
Agree the products, service areas, project details and exclusions that make an enquiry relevant to your team.
- 02
Validate
Set the checks, consent requirements, duplicate rules and acceptance criteria that apply before delivery.
- 03
Deliver
Agree the routing workflow, lead format and hand-off process around the way your sales operation works.
campaign safeguards
Clear roles. Clear consent. Clear claims.
Every campaign requires transparent commercial intent, clear consent and data-sharing language, accurate product claims and verified buyer credentials before launch.
Make the lead-generation role and commercial purpose clear in the consumer journey.
Identify the intended data recipient and retain the applicable consent record.
Keep product, installer, accreditation and warranty claims accurate and evidenced.
Keep credit, finance and grant messaging outside the campaign unless separately reviewed and approved.
home & energy niches
Start with the installation category your team serves.
build your campaign