What a solar lead contains
Every answer comes from the homeowner, on the form. We check the phone number is live and the postcode is in your area before it’s sent, then keep them warm on WhatsApp or SMS.
Sarah Thompson
Warrington · WA4
Property
- Postcode
- WA4 6•• · in your area
- Homeowner
- Yes, owner-occupier
- Property
- Semi-detached, 3 bed
- Roof
- South facing, unshaded
- Planning
- Not listed or in a conservation area
Energy
- Electricity
- £100–£200 a month
- Already has
- No solar, battery or EV
Intent
- Interested in
- Solar panels + battery
- System size
- Not sure yet
- Timeframe
- Within 3 months
Contact & consent
- Phone
- 07700 9•• •••
- s.thompson@•••.co.uk
- Prefers
- WhatsApp, afternoons
- Consent
- Given 14:02, naming you
The home
Where they live and what’s on the roof.
- PostcodeChecked against your area
- Homeowner
- Property type
- Roof direction and shading
- Listed building or conservation area
Their energy
What they spend, and what they already have.
- Electricity bill band
- Existing solar, battery or EV
What they want
The job, and how soon.
- Panels, battery or both
- Rough system size, if known
- Timeframe
Contact and consent
How to reach them, and proof they asked to hear from you.
- Phone numberChecked live
- Preferred contact method
- Consent recordWording and time stored
Every lead
- Sold once, to you
- Invalid numbers come back, with no time limit
Never sent
- Outside your area
- Outside your criteria
- Commercial projects
- Grant or ECO4 dependent
- Duplicates
- No consent
From ad to your team
Sarah’s afternoon, from seeing an ad to landing in your CRM. Your brand’s WhatsApp clears up the free-grant question before your surveyor picks up the phone.
- 01 · Reach13:51
Sees our ad
Meta and Google campaigns aimed at homeowners in your postcodes.
- 02 · Personalise14:02
Fills in a page made for her
Each audience lands on its own page, written for their home and area.
- 03 · Follow up14:02
Hears from you on WhatsApp
Our AI runs your brand’s WhatsApp for you, on every lead: it answers her questions and agrees a time to call. Prefer text? Free SMS nurture with a personalised link does the same job.
- 04 · Deliver14:06
Lands in your CRM
Exclusive to you, in your CRM or POCKLA Desk, with everything she told us.
Example brand · Solmere Solar stands in for yours
Example WhatsApp conversation between Solmere Solar and a homeowner:
- Solmere Solar: Hi Sarah 👋 it’s Solmere Solar. Thanks for asking about solar for your home in Warrington.
- Solmere Solar: One of our surveyors will call to talk it through. When suits you best? (Reply options: Morning, Afternoon, Evening)
- Homeowner: is this the free solar panel grant thing?
- Solmere Solar: Good question! It isn’t a grant, and we’d rather be upfront. Most people pay for their panels outright or on finance. The saving comes from lower bills and selling spare power back to the grid.
- Solmere Solar: Still happy for us to call? (Reply options: Yes, afternoon, Not for me)
- Homeowner: Yes, afternoon
- Solmere Solar: Perfect, we’ll call you this afternoon. Thanks Sarah!
See what happens to every lead
Free call analytics on calls made from Desk, so you can judge lead quality from what was actually said and help your reps get better. No CRM? Work your leads in Desk.
Sarah ThompsonWarrington · WA4
Survey booked · Thu 15 Oct, 15:12 · 6:48 at your desk
What happened
Sarah owns a semi with a south-facing roof. Her bill is nearer £90 a month than the £100–£200 on her form. She asked again about a grant, and Jamie walked her through finance instead. She wants a battery priced alongside the panels, and booked a survey for Monday.
“If the battery pays for itself, I’m in.”Homeowner, 3:52
Could this have gone better?
About Sarah
What Sarah told your rep, against her form.
- Home owner
- Yes , then on the call: Yes, 11 years 0:22
- Property
- Semi-detached , then on the call: Semi-detached, 3 bed 0:41
- Roof
- South facing , then on the call: South facing, no shade 1:52
- Bill
- £100–£200 a month , then on the call: About £90 a month (not what the form had) 2:11
- Battery
- Wants a price alongside the panels 3:40
- Outcome
- Survey booked
- Your CRM
- Survey booked
- At your desk
- 6:48
- Ring
- 6 seconds
- Line
- Desk line
- Your rep
- Jamie
- Record
- Delivered 14:06
Ref sol-1042 · Revision 1 · 15 Oct, 15:19
Example call · invented homeowner and rep
Lead quality
Judged from the call
If a lead was poor, the call shows why. If a good one slipped, you’ll see that too.
Coaching
Better calls from your reps
What worked, what to try and what to ask next time, on every call made from Desk.
Returns
Bad numbers come back
Invalid numbers are returned, with no time limit.
No CRM?
Work your leads in Desk
Call from Desk on our line, log the outcome and set callbacks.
What do solar leads cost?
Between £20 and £50 per qualified web lead. That’s an indicative range, not a quote: where you land depends on your criteria, your area and the volume you want, and your exact price is agreed on a call.
Indicative price per qualified web lead
Not a quote · agreed on a call
- Your criteria
- The tighter the fit you ask for, the more each lead costs.
- Your area
- Some postcodes are busier, or harder to reach, than others.
- Delivery
- Where leads go and how they’re checked on the way.
- Volume
- Steady, larger volumes bring the price per lead down.
Qualified web lead
A homeowner who matches your criteria and agreed to be contacted, sent to your CRM or Desk as soon as they qualify.
- Exclusive to you
- Invalid numbers returned, no time limit
- Followed up on WhatsApp or by SMS
We do live transfers
The homeowner is put through to your team while they’re still on the line.
- Your criteria agreed before launch
- Priced for your area and volume
Included with every lead
- Exclusive to you
- Invalid numbers returned, no time limit
- SMS nurture or WhatsApp follow-up
- Call analytics in Desk
- Any CRM, or POCKLA Desk
Leads that stand up to scrutiny
Clear consent, honest ads and checked buyers. It’s what keeps a lead usable after it reaches you.
Consent
Consent that names you
Every homeowner agrees to be contacted, and the consent names you as the company they’ll hear from. The wording and the time stay with the lead.
Consent record
- Agreed
- 14:02:37
- Wording
- As shown on the form
- Names
- Solmere Solar
Advertising
Ads that say what they are
No “free solar” and no savings we can’t back up, so homeowners know what they’re asking about before they reach you.
Free solar panels for every home
Solar panels, paid upfront or on finance
Buyers
Credentials checked before launch
We check who we’re sending leads to before a campaign goes live, including MCS certification if you advertise it.
Data
Shared with you, and only you
Each lead goes to the buyer named in its consent, handled under UK GDPR.
Who sees this lead
- Shared with
- Solmere Solar
- Sold
- Once
How to choose a solar lead supplier
Five questions worth asking anyone who sells you leads, and how we answer them.
01Who generated the lead, and has anyone else bought it?
We did, from our own campaigns. It’s sold once, to you.
02How old is it when it reaches you?
We send it as soon as it qualifies, and its timeline shows when.
03What was checked, and how?
The phone number is checked live and the postcode against your area. Everything else is the homeowner’s own answer on the form.
04Can you see what happened after delivery?
Yes. Every lead’s status comes back to you, and calls made from Desk get free call analytics.
05What happens to a bad number?
Invalid numbers are returned, with no time limit.
How much do solar leads cost?
Between £20 and £50 per qualified web lead. That’s an indicative range, not a quote. Where you land depends on your criteria, your area, how leads are delivered and the volume you want. Your exact price is agreed on a call.
Are your solar leads exclusive?
Yes. Every solar lead is sold once, to one buyer.
What happens if a lead’s number is invalid?
It’s returned, with no time limit.
Can leads go into my CRM?
Yes, into any CRM. If you don’t have one, you can work your leads in POCKLA Desk instead.
Do you do live transfers?
Yes. The homeowner is put through to your team while they’re still on the line. Live transfers are priced on your criteria.
Is call analytics really free?
Yes. Calls made from Desk are recorded and read for you: what happened, the moments that mattered, how the call compares with the form, and what your rep could try next time.
How do you follow up with homeowners?
After they fill in the form, we follow up on WhatsApp from your brand’s number, or with free SMS nurture and a personalised link. You choose which.
Which areas do you cover?
You choose the postcodes. We check every lead’s postcode against your area before it’s sent.
Start with a call
Tell us where you work, the jobs you want and how your team works leads. We’ll show you what a lead would look like for you, and what it would cost.
01
A call
We talk through your area, the jobs you want and how you work leads today.
02
Agree the details
Your criteria, postcodes and follow-up channel, and where leads go: your CRM or Desk.
03
Go live
Campaigns launch and leads start arriving, exclusive to you.