residential scope
Solar PV installer enquiries
Built for UK solar installation businesses with defined residential products and service areas.
solar installation leads
Qualified solar enquiries, built around your installation criteria.
Agree the property, roof, energy-use, location and timing fields your team needs. Cost per qualified lead is calculated at engagement for the campaign.
lead specification
A residential solar enquiry defined with your installation team.
01Property and roof
02Usage and equipment
03Postcode and coverage
04Timing and consent
commercial modelpay per qualified lead
Residential solar PV
buyer criteria
Fields agreed with your team
Property, roof, project, location and timing criteria are set around the appetite you confirm.
commercial model
One agreed cost per lead
CPL is calculated at engagement from the qualification, geography, delivery and expected volume.
qualification fields
Define a useful residential solar enquiry.
These fields help route an enquiry to your stated appetite. They do not establish technical suitability, expected generation, savings, planning status or a quotation.
- 01Consumer name and contact details
- 02Installation postcode
- 03Homeowner or authorised decision-maker status and tenure
- 04Property and roof type
- 05Roof orientation, material or shading information where known
- 06Solar PV project interest and approximate scope where known
- 07Electricity usage or bill band where voluntarily supplied
- 08Existing solar, battery storage or EV equipment
- 09Desired project timing
- 10Known planning or listed-building considerations
- 11Preferred contact method
- 12Consent to contact and share with the named recipient
campaign boundary
Residential solar PV, without scheme or finance assumptions.
Residential solar PV installation enquiries matched to the products and postcodes you confirm.
Battery-storage interest can be captured when the buyer supplies it, without turning this into a battery-only page.
ECO4, grants, consumer finance, commercial sites, technical design, generation forecasts and quotations.
process
Set the campaign before acquisition begins.
- 01
Set the solar lead criteria
Agree the residential products, property details, postcodes and exclusions your installation team accepts.
- 02
Set the validation rules
Document the required project fields, contact and consent checks, duplicate rules and acceptance criteria.
- 03
Set the delivery workflow
Confirm the routing, validation and hand-off process before the campaign starts generating enquiries.
campaign safeguards
Clear roles, evidenced claims and verified installer credentials.
Make POCKLA’s lead-generation role, commercial intent and intended data recipient clear.
Do not imply government, local-authority or energy-scheme endorsement or advertise “free solar” on this route.
Keep price, savings, payback, generation and environmental claims out unless current evidence and material assumptions are approved.
Verify every MCS, RECC, TrustMark, warranty, product and installer claim before it is shown.
Make clear that technical suitability, system design and performance require an installer assessment.
parent sector
Explore the wider Home & Energy lead-generation approach.
Home & Energy
Home-improvement leads for UK installers