What a mortgage lead contains
Every answer comes from the customer, on the form. We check the phone number is live and the postcode is in your area, tell them who they’re being introduced to, then your WhatsApp or SMS follow-up keeps them warm until your adviser calls.
Laura Mitchell
Stockport · SK4
Need
- Looking for
- Remortgage
- Current deal
- Ends in 3–6 months
Property
- Postcode
- SK4 3•• · in your area
- Ownership
- Owner-occupier, mortgaged
- Property
- Semi-detached house
- Value
- In your range
Applicants
- Applicants
- Joint, two adults
- Employment
- Both employed
- Borrowing
- In your range
Contact & consent
- Phone
- 07700 9•• •••
- l.mitchell@•••.co.uk
- Prefers
- WhatsApp, evenings
- Consent
- Given 19:12, naming you
- Our fee
- Told before introduction
What they’re looking for
The kind of mortgage, and when.
- Purchase, remortgage, second charge or equity release
- When their current deal ends
The home
Where it is, and how they own it.
- PostcodeChecked against your area
- How they own it
- Property type
- Property value bandTheir estimate
Who’s applying
The basics your adviser asks first, and nothing more.
- Sole or joint
- Employment type
- Borrowing bandTheir estimate
Contact and consent
How to reach them, and proof they asked to hear from you.
- Phone numberChecked live
- Preferred contact method
- Consent recordWording and time stored
- Introducer disclosureShown on the form
Every lead
- Sold once, to you
- Invalid numbers come back, with no time limit
Never sent
- Outside your area
- Outside your criteria
- Buy-to-let
- Commercial lending
- Duplicates
- No consent
From ad to your adviser
Laura’s evening, from seeing your ad to landing in your CRM. When she asks what rate she’d get, your brand’s WhatsApp leaves it to your adviser, so the chat never strays into advice.
- 01 · Reach19:02
Sees your ad
Meta and Google campaigns in your name. Ads and pages go live only once you’ve approved them.
- 02 · Personalise19:12
Fills in a page made for her
Each audience lands on its own page, written for where they are: buying, remortgaging or releasing equity.
- 03 · Follow up19:12
Hears from you on WhatsApp
We build your WhatsApp follow-up, on your number and to a script you approve: it agrees a time to call and leaves rates, eligibility and advice to your advisers. Prefer text? We’ll build free SMS follow-up with a personalised link instead.
- 04 · Deliver19:16
Lands in your CRM
Exclusive to you, in your CRM or POCKLA Desk, with everything she’s said so far.
Example brand · Kelsbury Mortgages stands in for yours
Example WhatsApp conversation between Kelsbury Mortgages and a customer:
- Kelsbury Mortgages: Hi Laura 👋 it’s Kelsbury Mortgages. Thanks for asking about remortgaging your home in Stockport.
- Kelsbury Mortgages: One of our advisers will call to talk through your options. When suits you best? (Reply options: Morning, Afternoon, Evening)
- Customer: what rate could we get?
- Kelsbury Mortgages: Fair question! We can’t say over chat, and we’d rather not guess. Your adviser will look at your situation properly and explain your options on the call.
- Kelsbury Mortgages: Still happy for us to call? (Reply options: Yes, this evening, Not for me)
- Customer: Yes, this evening
- Kelsbury Mortgages: Perfect, we’ll call you this evening. Thanks Laura!
See what happens to every lead
Free call analytics on calls made from Desk, so you can judge lead quality from what was actually said and help your advisers get better. No CRM? Work your leads in Desk.
Laura MitchellStockport · SK4
Fact-find booked · Thu 15 Oct, 19:48 · 9:12 at your desk
What happened
Laura and her partner own a semi in Stockport, and their fixed deal ends in the spring. Her form said both were employed, but her partner went self-employed last year. She asked what rate they’d get, and Tom explained what he’d need to see first. She wanted the broker fee in writing, and booked a fact-find for Tuesday.
“I just want someone to look at it properly before the deal ends.”Customer, 0:52
Could this have gone better?
About Laura
What Laura told your adviser, against her form.
- Looking for
- Remortgage , then on the call: Remortgage, open to a new lender 0:18
- Deal ends
- 3–6 months , then on the call: In the spring 0:31
- Applicants
- Joint , then on the call: Joint, with her partner 1:02
- Employment
- Both employed , then on the call: Partner self-employed since last year (not what the form had) 1:44
- Fees
- Wants the broker fee in writing 6:11
- Outcome
- Fact-find booked
- Your CRM
- Fact-find booked
- At your desk
- 9:12
- Ring
- 4 seconds
- Line
- Desk line
- Your rep
- Tom
- Record
- Delivered 19:16
Ref mtg-2187 · Revision 1 · 15 Oct, 19:58
Example call · invented customer and adviser
Lead quality
Judged from the call
If a lead was poor, the call shows why. If a good one slipped, you’ll see that too.
Coaching
Better calls from your advisers
What worked, what to try and what to ask next time, on every call made from Desk.
Returns
Bad numbers come back
Invalid numbers are returned, with no time limit.
No CRM?
Work your leads in Desk
Call from Desk on our line, log the outcome and set callbacks.
What do mortgage leads cost?
Between £40 and £200 per qualified web lead. That’s an indicative range, not a quote: where you land depends on the mortgage type, your criteria and the volume you want, and your exact price is agreed on a call.
Indicative price per qualified web lead
Not a quote · agreed on a call
- Mortgage type
- Purchase, remortgage, second charge and equity release each cost differently to reach.
- Your criteria
- The tighter the fit you ask for, the more each lead costs.
- Your area
- National or regional. Some areas are busier, or harder to reach, than others.
- Volume
- Steady, larger volumes bring the price per lead down.
Qualified web lead
Someone who matches your criteria and agreed to be introduced to you, sent to your CRM or Desk as soon as they qualify.
- Exclusive to you
- Invalid numbers returned, no time limit
- WhatsApp or SMS follow-up, built for you
We do live transfers
The customer is put through to your advisers while they’re still on the line.
- Your criteria agreed before launch
- Priced for your area and volume
Included with every lead
- Exclusive to you
- Invalid numbers returned, no time limit
- WhatsApp or SMS follow-up, built for you
- Call analytics in Desk
- Any CRM, or POCKLA Desk
Introductions that stand up to scrutiny
We introduce and you advise. Clear consent, ads you’ve approved and checked permissions keep every lead on the right side of that line.
Consent
Consent that names you
Every customer agrees to be introduced to you by name, and is told before the introduction that we’re paid for it. The wording and the time stay with the lead.
Consent record
- Agreed
- 19:12:41
- Names
- Kelsbury Mortgages
- Our fee
- Told before introduction
Advertising
Ads and messages you’ve signed off
Mortgage ads are financial promotions, so they run in your name and only once you’ve approved them. Your follow-up scripts are yours to approve too. No rates, and no promises about who’ll be accepted.
Guaranteed approval, whatever your credit
Talk to an adviser about remortgaging
Buyers
Permissions checked before launch
We only introduce to FCA-authorised firms, and check the register before a campaign goes live, including Equity Release Council membership if you advertise it.
Data
Shared with you, and only you
Each lead goes to the firm named in its consent, handled under UK GDPR.
Who sees this lead
- Shared with
- Kelsbury Mortgages
- Sold
- Once
How to choose a mortgage lead supplier
Six questions worth asking anyone who sells you mortgage leads, and how we answer them.
01Who generated the lead, and has anyone else bought it?
We did, from campaigns in your name. It’s sold once, to you.
02Who approves the ads?
You do. They’re financial promotions, so nothing runs until you’ve signed it off.
03Has anyone advised the customer before you?
No. The follow-up we build for you agrees a time to call and leaves rates, eligibility and advice to your advisers.
04Was the customer told who they’d hear from?
Yes. The consent names you, and they’re told we’re paid for the introduction before it’s made.
05What was checked, and how?
The phone number is checked live and the postcode against your area. Everything else is the customer’s own answer on the form.
06What happens to a bad number?
Invalid numbers are returned, with no time limit.
How much do mortgage leads cost?
Between £40 and £200 per qualified web lead. That’s an indicative range, not a quote. Where you land depends on the mortgage type, your criteria and the volume you want. Your exact price is agreed on a call.
Which mortgage leads do you generate?
Purchase and remortgage, second charge loans and equity release. We don’t generate buy-to-let or commercial leads.
Is POCKLA FCA authorised?
No. We work as an introducer: we pass on people who’ve asked to speak to a mortgage adviser, and only to FCA-authorised firms. We don’t advise on or arrange mortgages, and the follow-up we build for you never quotes rates or says who’ll be accepted.
Who approves the ads?
You do. Mortgage ads are financial promotions, so they run in your name and go live only once you’ve signed them off.
Are your mortgage leads exclusive?
Yes. Every lead is sold once, to one firm.
What happens if a lead’s number is invalid?
It’s returned, with no time limit.
Can leads go into my CRM?
Yes, into any CRM. If you don’t have one, you can work your leads in POCKLA Desk instead.
Do you do live transfers?
Yes. The customer is put through to your advisers while they’re still on the line. Live transfers are priced on your criteria.
Who runs the WhatsApp follow-up?
You do. We build it for you, on your number and to a script you approve, and it runs in your name. It agrees a time to call and leaves the advice to your advisers. Prefer text? We’ll build free SMS follow-up with a personalised link instead.
Start with a call
Tell us the mortgages you advise on, where you work and how your advisers work leads. We’ll show you what a lead would look like for you, and what it would cost.
01
A call
We talk through the mortgage types you want, your area and how you work leads today.
02
Agree the details
Your criteria, the ads and follow-up messages you’ll approve, and where leads go: your CRM or Desk.
03
Go live
Once you’ve approved the ads and we’ve checked the FCA register, campaigns launch and leads start arriving, exclusive to you.