01Industry
Your market sets the starting point
Acquisition costs, competition, regulation, and customer value vary by industry. We scope those economics before agreeing your cost per lead.
pay-per-lead pricing
Pay for qualified leads. Nothing else.
POCKLA uses a pay-per-lead model. Your price is calculated at the point of engagement based on your industry and the qualified lead definition we agree with you.
There are no SaaS plans, software seats, or monthly retainers. We scope the campaign, agree a cost per qualified lead, and fund the acquisition work required to deliver it.
pricing basisagreed at engagement
Your commercial model
CPLone price
per qualified lead
per qualified lead
input
Industry
input
Criteria
input
Format
input
Volume
No public rate card — every engagement is scoped to the market.
how pricing is set
Your cost per lead reflects the work required to reach and qualify the right customer.
02Qualification
We agree what a qualified lead means
You define the location, intent, eligibility, and other criteria a prospect must meet before the lead is delivered to your team.
03Delivery
The lead format matches your sales process
Form fills, CRM delivery, booked appointments, and live transfers require different levels of qualification and handling.
04Volume
Capacity is agreed before launch
We scope the expected lead volume and delivery pace around the capacity of your sales team and the available demand in your market.
the commercial difference
Spend against an outcome, not access to software.
POCKLA is not a SaaS subscription. We build and operate the acquisition and qualification system, then charge for the qualified leads delivered under the agreed engagement.
You do not pay for
Monthly software subscriptions
Agency retainers
Upfront advertising spend
Clicks and enquiries regardless of fit
Your POCKLA engagement
One agreed cost per qualified lead
Qualification criteria defined with you
Campaign acquisition funded and managed by POCKLA
Leads delivered in the format agreed at engagement
getting a price
Three steps to an agreed CPL.
- 01
Tell us your industry
Share the market, geography, customer type, and lead volume you need.
- 02
Define a qualified lead
We agree the fields, checks, intent signals, exclusions, and delivery format.
- 03
Agree the cost per lead
We scope the campaign and confirm the CPL before acquisition begins.
pricing starts with your market