What a flooring lead contains
Every answer comes from the homeowner, on the form. We check the phone number is live and the postcode is in your area before it’s sent, then keep them warm on WhatsApp or SMS.
Sarah Mitchell
Leicester · LE2
Property
- Postcode
- LE2 3•• · in your area
- Homeowner
- Yes, owner-occupier
- Property
- Semi-detached, 3 bed
What’s there now
- Current floor
- Laminate, lifting at the back door
- Subfloor
- Concrete, they think
- Heating
- Underfloor heating in the kitchen
Intent
- Interested in
- LVT
- Rooms
- Kitchen, diner and hall
- Size
- About 35 m²
- Timeframe
- Within a month
Contact & consent
- Phone
- 07700 9•• •••
- s.mitchell@•••.co.uk
- Prefers
- WhatsApp, evenings
- Consent
- Given 19:08, naming you
The home
Where they live and what kind of home it is.
- PostcodeChecked against your area
- Homeowner
- Property type
What’s there now
The floor they have, and what’s under it, as they describe it.
- Current floor
- Subfloor, as they describe it
- Underfloor heating
What they want
The floor, the rooms and how soon.
- Carpet, laminate, LVT, vinyl or wood
- Rooms
- Rough size
- Timeframe
Contact and consent
How to reach them, and proof they asked to hear from you.
- Phone numberChecked live
- Preferred contact method
- Consent recordWording and time stored
Every lead
- Sold once, to you
- Invalid numbers come back, with no time limit
Never sent
- Outside your area
- Outside your criteria
- Commercial projects
- Finance dependent
- Duplicates
- No consent
From ad to your team
Sarah’s evening, from seeing an ad to landing in your CRM. Your brand’s WhatsApp answers the underfloor-heating question before your fitter picks up the phone.
- 01 · Reach18:55
Sees our ad
Meta and Google campaigns aimed at homeowners in your postcodes.
- 02 · Personalise19:08
Fills in a page made for her
Each audience lands on its own page, written for their home and area.
- 03 · Follow up19:08
Hears from you on WhatsApp
Our AI runs your brand’s WhatsApp for you, on every lead: it answers her questions and agrees a time to call. Prefer text? Free SMS nurture with a personalised link does the same job.
- 04 · Deliver19:12
Lands in your CRM
Exclusive to you, in your CRM or POCKLA Desk, with everything she told us.
Example brand · Ferncastle Flooring stands in for yours
Example WhatsApp conversation between Ferncastle Flooring and a homeowner:
- Ferncastle Flooring: Hi Sarah 👋 it’s Ferncastle Flooring. Thanks for asking about a new floor for your kitchen-diner in Leicester.
- Ferncastle Flooring: One of our team will call to talk it through and book a measure. When suits you best? (Reply options: Morning, Afternoon, Evening)
- Homeowner: can lvt go over underfloor heating? we’ve got it in the kitchen
- Ferncastle Flooring: Good question, and it depends on the floor and on your heating. We check both when we measure, then recommend a floor that suits it.
- Ferncastle Flooring: Still happy for us to call? (Reply options: Yes, evening, Not for me)
- Homeowner: Yes, evening
- Ferncastle Flooring: Perfect, we’ll call you this evening. Thanks Sarah!
See what happens to every lead
Free call analytics on calls made from Desk, so you can judge lead quality from what was actually said and help your reps get better. No CRM? Work your leads in Desk.
Sarah MitchellLeicester · LE2
Measure booked · Thu 15 Oct, 19:31 · 6:52 at your desk
What happened
Sarah wants one floor through her kitchen, diner and hall. Her form said about 35 m², but the hall adds roughly another 8. There’s wet underfloor heating in the kitchen, and she has a dog, so she asked which finishes stand up to claws. Dan said the fitter would bring samples to the measure, and she booked one for Saturday.
“I want one floor all the way through, no strips at the doorways.”Homeowner, 0:41
Could this have gone better?
About Sarah
What Sarah told your rep, against her form.
- Home owner
- Yes , then on the call: Yes, 9 years 0:18
- Rooms
- Kitchen, diner and hall , then on the call: Kitchen, diner and hall, one floor 0:28
- Size
- About 35 m² , then on the call: About 43 m² with the hall (not what the form had) 1:44
- Heating
- Underfloor, kitchen , then on the call: Wet underfloor, kitchen only 3:02
- Pets
- A dog, worried about scratches 4:28
- Outcome
- Measure booked
- Your CRM
- Measure booked
- At your desk
- 6:52
- Ring
- 6 seconds
- Line
- Desk line
- Your rep
- Dan
- Record
- Delivered 19:12
Ref fl-1063 · Revision 1 · 15 Oct, 19:38
Example call · invented homeowner and rep
Lead quality
Judged from the call
If a lead was poor, the call shows why. If a good one slipped, you’ll see that too.
Coaching
Better calls from your reps
What worked, what to try and what to ask next time, on every call made from Desk.
Returns
Bad numbers come back
Invalid numbers are returned, with no time limit.
No CRM?
Work your leads in Desk
Call from Desk on our line, log the outcome and set callbacks.
What do flooring leads cost?
Between £20 and £50 per qualified web lead. That’s an indicative range, not a quote: where you land depends on your criteria, your area and the volume you want, and your exact price is agreed on a call.
Indicative price per qualified web lead
Not a quote · agreed on a call
- Your criteria
- The tighter the fit you ask for, the more each lead costs.
- Your area
- Some postcodes are busier, or harder to reach, than others.
- Delivery
- Where leads go and how they’re checked on the way.
- Volume
- Steady, larger volumes bring the price per lead down.
Qualified web lead
A homeowner who matches your criteria and agreed to be contacted, sent to your CRM or Desk as soon as they qualify.
- Exclusive to you
- Invalid numbers returned, no time limit
- Followed up on WhatsApp or by SMS
We do live transfers
The homeowner is put through to your team while they’re still on the line.
- Your criteria agreed before launch
- Priced for your area and volume
Included with every lead
- Exclusive to you
- Invalid numbers returned, no time limit
- SMS nurture or WhatsApp follow-up
- Call analytics in Desk
- Any CRM, or POCKLA Desk
Leads that stand up to scrutiny
Clear consent, honest ads and checked buyers. It’s what keeps a lead usable after it reaches you.
Consent
Consent that names you
Every homeowner agrees to be contacted, and the consent names you as the company they’ll hear from. The wording and the time stay with the lead.
Consent record
- Agreed
- 19:08:21
- Wording
- As shown on the form
- Names
- Ferncastle Flooring
Advertising
Ads that say what they are
No “half price this week only” and no prices we can’t back up, so homeowners know what they’re asking about before they reach you.
New floors, half price, this week only
LVT, carpet and wood floors, priced after a measure
Buyers
Credentials checked before launch
We check who we’re sending leads to before a campaign goes live, including trade association membership if you advertise it.
Data
Shared with you, and only you
Each lead goes to the buyer named in its consent, handled under UK GDPR.
Who sees this lead
- Shared with
- Ferncastle Flooring
- Sold
- Once
How to choose a flooring lead supplier
Five questions worth asking anyone who sells you leads, and how we answer them.
01Who generated the lead, and has anyone else bought it?
We did, from our own campaigns. It’s sold once, to you.
02How old is it when it reaches you?
We send it as soon as it qualifies, and its timeline shows when.
03What was checked, and how?
The phone number is checked live and the postcode against your area. Everything else is the homeowner’s own answer on the form.
04Can you see what happened after delivery?
Yes. Every lead’s status comes back to you, and calls made from Desk get free call analytics.
05What happens to a bad number?
Invalid numbers are returned, with no time limit.
How much do flooring leads cost?
Between £20 and £50 per qualified web lead. That’s an indicative range, not a quote. Where you land depends on your criteria, your area, how leads are delivered and the volume you want. Your exact price is agreed on a call.
Are your flooring leads exclusive?
Yes. Every flooring lead is sold once, to one buyer.
Which floors do you cover?
Carpet, laminate, LVT, vinyl, and engineered and solid wood. You choose the floors and rooms you want, and each lead says which one the homeowner asked about.
What happens if a lead’s number is invalid?
It’s returned, with no time limit.
Can leads go into my CRM?
Yes, into any CRM. If you don’t have one, you can work your leads in POCKLA Desk instead.
Do you do live transfers?
Yes. The homeowner is put through to your team while they’re still on the line. Live transfers are priced on your criteria.
Is call analytics really free?
Yes. Calls made from Desk are recorded and read for you: what happened, the moments that mattered, how the call compares with the form, and what your rep could try next time.
How do you follow up with homeowners?
After they fill in the form, we follow up on WhatsApp from your brand’s number, or with free SMS nurture and a personalised link. You choose which.
Which areas do you cover?
You choose the postcodes. We check every lead’s postcode against your area before it’s sent.
Start with a call
Tell us where you work, the floors you fit and how your team works leads. We’ll show you what a lead would look like for you, and what it would cost.
01
A call
We talk through your area, the floors you fit and how you work leads today.
02
Agree the details
Your criteria, postcodes and follow-up channel, and where leads go: your CRM or Desk.
03
Go live
Campaigns launch and leads start arriving, exclusive to you.