What a heat pump lead contains
Every answer comes from the homeowner, on the form. We check the phone number is live and the postcode is in your area before it’s sent, then keep them warm on WhatsApp or SMS.
Linda Pryce
Shrewsbury · SY3
Property
- Postcode
- SY3 9•• · in your area
- Homeowner
- Yes, owner-occupier
- Property
- Detached, 1970s, 4 bed
- Planning
- Not listed or in a conservation area
Heating
- Fuel
- Oil, boiler 15 years old
- Hot water
- Combi boiler
- Insulation
- Loft done, walls not sure
Intent
- Interested in
- Air source heat pump
- Outdoor space
- Large rear garden
- Timeframe
- Within 3 months
- Asked about BUS
- Yes
Contact & consent
- Phone
- 07700 9•• •••
- l.pryce@•••.co.uk
- Prefers
- WhatsApp, afternoons
- Consent
- Given 14:02, naming you
The home
Where they live and what kind of home it is.
- PostcodeChecked against your area
- Homeowner
- Property type and age
- Listed building or conservation area
Current heating
How the home is heated today, in their words.
- Fuel and boiler age
- Hot water cylinder or combi
- Insulation, as they describe it
What they want
The job, where it goes and how soon.
- Heat pump, or heat pump and solar
- Outdoor space for the unit
- Timeframe
- Asked about the Boiler Upgrade SchemeA screening answer, not eligibility
Contact and consent
How to reach them, and proof they asked to hear from you.
- Phone numberChecked live
- Preferred contact method
- Consent recordWording and time stored
Every lead
- Sold once, to you
- Invalid numbers come back, with no time limit
Never sent
- Outside your area
- Outside your criteria
- Commercial projects
- Grant dependent
- Duplicates
- No consent
From ad to your team
Linda’s afternoon, from seeing an ad to landing in your CRM. Your brand’s WhatsApp answers the old-house question honestly before your surveyor picks up the phone.
- 01 · Reach13:51
Sees our ad
Meta and Google campaigns aimed at homeowners in your postcodes.
- 02 · Personalise14:02
Fills in a page made for her
Each audience lands on its own page, written for their home and area.
- 03 · Follow up14:02
Hears from you on WhatsApp
Our AI runs your brand’s WhatsApp for you, on every lead: it answers her questions and agrees a time to call. Prefer text? Free SMS nurture with a personalised link does the same job.
- 04 · Deliver14:07
Lands in your CRM
Exclusive to you, in your CRM or POCKLA Desk, with everything she told us.
Example brand · Northfield Heat Pumps stands in for yours
Example WhatsApp conversation between Northfield Heat Pumps and a homeowner:
- Northfield Heat Pumps: Hi Linda 👋 it’s Northfield Heat Pumps. Thanks for asking about a heat pump for your home in Shrewsbury.
- Northfield Heat Pumps: One of our surveyors will call to talk it through. When suits you best? (Reply options: Morning, Afternoon, Evening)
- Homeowner: will it work in an old house though? ours is 1970s
- Northfield Heat Pumps: Fair question, and the honest answer is that it depends on the home. Our surveyor looks at your rooms, radiators and insulation and works out the heat loss. That tells us whether a heat pump suits it.
- Northfield Heat Pumps: If it isn’t right for your home, we’ll say so. Still happy for us to call? (Reply options: Yes, afternoon, Not for me)
- Homeowner: Yes, afternoon
- Northfield Heat Pumps: Perfect, we’ll call you this afternoon. Thanks Linda!
See what happens to every lead
Free call analytics on calls made from Desk, so you can judge lead quality from what was actually said and help your reps get better. No CRM? Work your leads in Desk.
Linda PryceShrewsbury · SY3
Survey booked · Thu 15 Oct, 15:12 · 7:14 at your desk
What happened
Linda owns a 1970s detached house heated by oil. Her form said combi boiler, but she has a hot water cylinder in the airing cupboard. Her main worry was noise, and where the outdoor unit would sit. Jamie said the surveyor would look at both on site, and she booked a survey for Monday.
“I just don’t want it humming under the bedroom window.”Homeowner, 3:41
Could this have gone better?
About Linda
What Linda told your rep, against her form.
- Home owner
- Yes , then on the call: Yes, 23 years 0:20
- Property
- Detached, 1970s , then on the call: Detached, 1970s, 4 bed 0:36
- Heating
- Oil , then on the call: Oil, tank by the garage 0:58
- Hot water
- Combi boiler , then on the call: Hot water cylinder (not what the form had) 1:58
- Unit
- Wants it away from the bedroom 4:56
- Outcome
- Survey booked
- Your CRM
- Survey booked
- At your desk
- 7:14
- Ring
- 9 seconds
- Line
- Desk line
- Your rep
- Jamie
- Record
- Delivered 14:07
Ref hp-1042 · Revision 1 · 15 Oct, 15:21
Example call · invented homeowner and rep
Lead quality
Judged from the call
If a lead was poor, the call shows why. If a good one slipped, you’ll see that too.
Coaching
Better calls from your reps
What worked, what to try and what to ask next time, on every call made from Desk.
Returns
Bad numbers come back
Invalid numbers are returned, with no time limit.
No CRM?
Work your leads in Desk
Call from Desk on our line, log the outcome and set callbacks.
What do heat pump leads cost?
Between £20 and £50 per qualified web lead. That’s an indicative range, not a quote: where you land depends on your criteria, your area and the volume you want, and your exact price is agreed on a call.
Indicative price per qualified web lead
Not a quote · agreed on a call
- Your criteria
- The tighter the fit you ask for, the more each lead costs.
- Your area
- Some postcodes are busier, or harder to reach, than others.
- Delivery
- Where leads go and how they’re checked on the way.
- Volume
- Steady, larger volumes bring the price per lead down.
Qualified web lead
A homeowner who matches your criteria and agreed to be contacted, sent to your CRM or Desk as soon as they qualify.
- Exclusive to you
- Invalid numbers returned, no time limit
- Followed up on WhatsApp or by SMS
We do live transfers
The homeowner is put through to your team while they’re still on the line.
- Your criteria agreed before launch
- Priced for your area and volume
Included with every lead
- Exclusive to you
- Invalid numbers returned, no time limit
- SMS nurture or WhatsApp follow-up
- Call analytics in Desk
- Any CRM, or POCKLA Desk
Leads that stand up to scrutiny
Clear consent, honest ads and checked buyers. It’s what keeps a lead usable after it reaches you.
Consent
Consent that names you
Every homeowner agrees to be contacted, and the consent names you as the company they’ll hear from. The wording and the time stay with the lead.
Consent record
- Agreed
- 14:02:37
- Wording
- As shown on the form
- Names
- Northfield Heat Pumps
Advertising
Ads that say what they are
No “free heat pumps”, no grant promises and no savings claims, so homeowners know what they’re asking about before they reach you.
Free heat pumps for every home
Air source heat pumps, subject to a survey
Buyers
Credentials checked before launch
We check who we’re sending leads to before a campaign goes live, including MCS certification if you advertise it.
Data
Shared with you, and only you
Each lead goes to the buyer named in its consent, handled under UK GDPR.
Who sees this lead
- Shared with
- Northfield Heat Pumps
- Sold
- Once
How to choose a heat pump lead supplier
Five questions worth asking anyone who sells you leads, and how we answer them.
01Who generated the lead, and has anyone else bought it?
We did, from our own campaigns. It’s sold once, to you.
02How old is it when it reaches you?
We send it as soon as it qualifies, and its timeline shows when.
03What was checked, and how?
The phone number is checked live and the postcode against your area. Everything else is the homeowner’s own answer on the form.
04Can you see what happened after delivery?
Yes. Every lead’s status comes back to you, and calls made from Desk get free call analytics.
05What happens to a bad number?
Invalid numbers are returned, with no time limit.
How much do heat pump leads cost?
Between £20 and £50 per qualified web lead. That’s an indicative range, not a quote. Where you land depends on your criteria, your area, how leads are delivered and the volume you want. Your exact price is agreed on a call.
Are your heat pump leads exclusive?
Yes. Every heat pump lead is sold once, to one buyer.
What happens if a lead’s number is invalid?
It’s returned, with no time limit.
Can leads go into my CRM?
Yes, into any CRM. If you don’t have one, you can work your leads in POCKLA Desk instead.
Do you do live transfers?
Yes. The homeowner is put through to your team while they’re still on the line. Live transfers are priced on your criteria.
Is call analytics really free?
Yes. Calls made from Desk are recorded and read for you: what happened, the moments that mattered, how the call compares with the form, and what your rep could try next time.
How do you follow up with homeowners?
After they fill in the form, we follow up on WhatsApp from your brand’s number, or with free SMS nurture and a personalised link. You choose which.
Which areas do you cover?
You choose the postcodes. We check every lead’s postcode against your area before it’s sent.
Do you generate ground source heat pump leads?
Not at the moment. We generate air source heat pump leads only. If ground source matters to you, ask us.
Start with a call
Tell us where you work, the jobs you want and how your team works leads. We’ll show you what a lead would look like for you, and what it would cost.
01
A call
We talk through your area, the jobs you want and how you work leads today.
02
Agree the details
Your criteria, postcodes and follow-up channel, and where leads go: your CRM or Desk.
03
Go live
Campaigns launch and leads start arriving, exclusive to you.