What an insulation lead contains
Every answer comes from the homeowner, on the form. We check the phone number is live and the postcode is in your area before it’s sent, then keep them warm on WhatsApp or SMS.
David Rowe
Stockport · SK4
Property
- Postcode
- SK4 2•• · in your area
- Homeowner
- Yes, owner-occupier
- Property
- Semi-detached, 1930s, 3 bed
- Planning
- Not listed or in a conservation area
What’s there now
- Walls
- Cavity, they think
- Loft
- Some, not sure how deep
- Heating
- Gas boiler
Intent
- Interested in
- Cavity wall insulation
- Timeframe
- Within 3 months
- Asked about funding
- No
Contact & consent
- Phone
- 07700 9•• •••
- d.rowe@•••.co.uk
- Prefers
- WhatsApp, mornings
- Consent
- Given 10:26, naming you
The home
Where they live and what kind of home it is.
- PostcodeChecked against your area
- Homeowner
- Property type and age
- Listed building or conservation area
What’s there now
The walls and loft, as they describe them.
- Wall type, as they describe it
- Loft insulation, as they describe it
- Main heating
What they want
The job and how soon.
- Loft, cavity wall, external or internal wall
- Timeframe
- Asked about grants or fundingA screening answer, not eligibility
Contact and consent
How to reach them, and proof they asked to hear from you.
- Phone numberChecked live
- Preferred contact method
- Consent recordWording and time stored
Every lead
- Sold once, to you
- Invalid numbers come back, with no time limit
Never sent
- Outside your area
- Outside your criteria
- Commercial projects
- Grant dependent
- Duplicates
- No consent
From ad to your team
David’s morning, from seeing an ad to landing in your CRM. Your brand’s WhatsApp answers the damp question honestly before your surveyor picks up the phone.
- 01 · Reach10:12
Sees our ad
Meta and Google campaigns aimed at homeowners in your postcodes.
- 02 · Personalise10:26
Fills in a page made for him
Each audience lands on its own page, written for their home and area.
- 03 · Follow up10:26
Hears from you on WhatsApp
Our AI runs your brand’s WhatsApp for you, on every lead: it answers his questions and agrees a time to call. Prefer text? Free SMS nurture with a personalised link does the same job.
- 04 · Deliver10:30
Lands in your CRM
Exclusive to you, in your CRM or POCKLA Desk, with everything he told us.
Example brand · Rennerby Insulation stands in for yours
Example WhatsApp conversation between Rennerby Insulation and a homeowner:
- Rennerby Insulation: Hi David 👋 it’s Rennerby Insulation. Thanks for asking about cavity wall insulation for your home in Stockport.
- Rennerby Insulation: One of our surveyors will call to talk it through. When suits you best? (Reply options: Morning, Afternoon, Evening)
- Homeowner: my neighbour said cavity wall insulation causes damp. is that true?
- Rennerby Insulation: It’s a fair worry. Whether it suits a wall depends on the wall itself, its condition and how exposed it is, so our surveyor checks that first.
- Rennerby Insulation: If your walls aren’t right for it, we’ll say so. Still happy for us to call? (Reply options: Yes, morning, Not for me)
- Homeowner: Yes, morning
- Rennerby Insulation: Perfect, we’ll call you this morning. Thanks David!
See what happens to every lead
Free call analytics on calls made from Desk, so you can judge lead quality from what was actually said and help your reps get better. No CRM? Work your leads in Desk.
David RoweStockport · SK4
Survey booked · Thu 15 Oct, 11:04 · 6:38 at your desk
What happened
David owns a 1930s semi. His form said cavity walls, and the front is cavity, but the back is a single-skin kitchen extension in solid brick, which the surveyor needs to know. His neighbour had told him cavity fill causes damp, and Priya said the surveyor would check the walls before recommending anything. He also wants the loft topped up, and booked a survey for Tuesday.
“I don’t want to fix one problem and make another.”Homeowner, 3:22
Could this have gone better?
About David
What David told your rep, against his form.
- Home owner
- Yes , then on the call: Yes, 14 years 0:19
- Property
- Semi-detached, 1930s , then on the call: Semi-detached, 1930s, with a kitchen extension 0:31
- Walls
- Cavity , then on the call: Cavity at the front, solid brick at the back (not what the form had) 1:52
- Loft
- Some, not sure , then on the call: About 100 mm, wants it topped up 4:34
- Funding
- No , then on the call: Paying himself 5:30
- Outcome
- Survey booked
- Your CRM
- Survey booked
- At your desk
- 6:38
- Ring
- 5 seconds
- Line
- Desk line
- Your rep
- Priya
- Record
- Delivered 10:30
Ref in-1027 · Revision 1 · 15 Oct, 11:11
Example call · invented homeowner and rep
Lead quality
Judged from the call
If a lead was poor, the call shows why. If a good one slipped, you’ll see that too.
Coaching
Better calls from your reps
What worked, what to try and what to ask next time, on every call made from Desk.
Returns
Bad numbers come back
Invalid numbers are returned, with no time limit.
No CRM?
Work your leads in Desk
Call from Desk on our line, log the outcome and set callbacks.
What do insulation leads cost?
Between £20 and £80 per qualified web lead. That’s an indicative range, not a quote: where you land depends on the job, your criteria, your area and the volume you want, and your exact price is agreed on a call.
Indicative price per qualified web lead
Not a quote · agreed on a call
- The job
- Loft and cavity wall leads sit lower in the band; external and internal wall leads higher.
- Your criteria
- The tighter the fit you ask for, the more each lead costs.
- Your area
- Some postcodes are busier, or harder to reach, than others.
- Volume
- Steady, larger volumes bring the price per lead down.
Qualified web lead
A homeowner who matches your criteria and agreed to be contacted, sent to your CRM or Desk as soon as they qualify.
- Exclusive to you
- Invalid numbers returned, no time limit
- Followed up on WhatsApp or by SMS
We do live transfers
The homeowner is put through to your team while they’re still on the line.
- Your criteria agreed before launch
- Priced for your area and volume
Included with every lead
- Exclusive to you
- Invalid numbers returned, no time limit
- SMS nurture or WhatsApp follow-up
- Call analytics in Desk
- Any CRM, or POCKLA Desk
Leads that stand up to scrutiny
Clear consent, honest ads and checked buyers. It’s what keeps a lead usable after it reaches you.
Consent
Consent that names you
Every homeowner agrees to be contacted, and the consent names you as the company they’ll hear from. The wording and the time stay with the lead.
Consent record
- Agreed
- 10:26:44
- Wording
- As shown on the form
- Names
- Rennerby Insulation
Advertising
Ads that say what they are
No “free insulation”, no grant promises and no savings claims, so homeowners know what they’re asking about before they reach you.
Free insulation for every home
Loft and wall insulation, subject to a survey
Buyers
Credentials checked before launch
We check who we’re sending leads to before a campaign goes live, including PAS 2030 certification or TrustMark registration if you advertise them.
Data
Shared with you, and only you
Each lead goes to the buyer named in its consent, handled under UK GDPR.
Who sees this lead
- Shared with
- Rennerby Insulation
- Sold
- Once
How to choose an insulation lead supplier
Five questions worth asking anyone who sells you leads, and how we answer them.
01Who generated the lead, and has anyone else bought it?
We did, from our own campaigns. It’s sold once, to you.
02How old is it when it reaches you?
We send it as soon as it qualifies, and its timeline shows when.
03What was checked, and how?
The phone number is checked live and the postcode against your area. Everything else is the homeowner’s own answer on the form.
04Can you see what happened after delivery?
Yes. Every lead’s status comes back to you, and calls made from Desk get free call analytics.
05What happens to a bad number?
Invalid numbers are returned, with no time limit.
How much do insulation leads cost?
Between £20 and £80 per qualified web lead. That’s an indicative range, not a quote. Loft and cavity wall leads sit lower in the band, external and internal wall leads higher, and your criteria, area and volume set the rest. Your exact price is agreed on a call.
Are your insulation leads exclusive?
Yes. Every insulation lead is sold once, to one buyer.
Which insulation do you cover?
Loft, cavity wall, and external and internal wall insulation. You choose the jobs you want, and each lead says which one the homeowner asked about.
Are these grant-funded leads?
No grant is promised. Our ads never offer free insulation or funding, and the form doesn’t decide anyone’s eligibility. If a homeowner asks about funding, the lead says so, as a screening answer.
What happens if a lead’s number is invalid?
It’s returned, with no time limit.
Can leads go into my CRM?
Yes, into any CRM. If you don’t have one, you can work your leads in POCKLA Desk instead.
Do you do live transfers?
Yes. The homeowner is put through to your team while they’re still on the line. Live transfers are priced on your criteria.
How do you follow up with homeowners?
After they fill in the form, we follow up on WhatsApp from your brand’s number, or with free SMS nurture and a personalised link. You choose which.
Which areas do you cover?
You choose the postcodes. We check every lead’s postcode against your area before it’s sent.
Start with a call
Tell us where you work, the jobs you want and how your team works leads. We’ll show you what a lead would look like for you, and what it would cost.
01
A call
We talk through your area, the jobs you want and how you work leads today.
02
Agree the details
Your criteria, postcodes and follow-up channel, and where leads go: your CRM or Desk.
03
Go live
Campaigns launch and leads start arriving, exclusive to you.