What an extension lead contains
Every answer comes from the homeowner, on the form. We check the phone number is live and the postcode is in your area before it’s sent, then keep them warm on WhatsApp or SMS.
Rachel Brooks
Bristol · BS7
Property
- Postcode
- BS7 8•• · in your area
- Homeowner
- Yes, owner-occupier
- Property
- Semi-detached, 1930s, 3 bed
- Listed
- Listed or conservation area: No
The project
- Interested in
- Single storey, rear
- Size
- About 4m × 6m
- Plans
- No drawings yet
- Use
- Open-plan kitchen
Intent
- Budget
- £50k–£75k
- Timeframe
- Start within 6 months
Contact & consent
- Phone
- 07700 9•• •••
- r.brooks@•••.co.uk
- Prefers
- WhatsApp, evenings
- Consent
- Given 21:03, naming you
The home
Where they live and what kind of home it is.
- PostcodeChecked against your area
- Homeowner
- Property type and age
- Listed or conservation area, as they answered
The project
What they want built, and how far they’ve got.
- Single or double storey, rear, side or wraparound
- Rough size
- Drawings and planning, as they told us
- What the room is for
Budget and timing
What they have in mind, and how soon.
- Budget in mind, their own figure
- Timeframe
Contact and consent
How to reach them, and proof they asked to hear from you.
- Phone numberChecked live
- Preferred contact method
- Consent recordWording and time stored
Every lead
- Sold once, to you
- Invalid numbers come back, with no time limit
Never sent
- Outside your area
- Outside your criteria
- Commercial projects
- Finance dependent
- Duplicates
- No consent
From ad to your team
Rachel’s evening, from seeing an ad to landing in your CRM. Your brand’s WhatsApp answers the planning question honestly before your surveyor picks up the phone.
- 01 · Reach20:49
Sees our ad
Meta and Google campaigns aimed at homeowners in your postcodes.
- 02 · Personalise21:03
Fills in a page made for her
Each audience lands on its own page, written for their home and area.
- 03 · Follow up21:03
Hears from you on WhatsApp
Our AI runs your brand’s WhatsApp for you, on every lead: it answers her questions and agrees a time to call. Prefer text? Free SMS nurture with a personalised link does the same job.
- 04 · Deliver21:07
Lands in your CRM
Exclusive to you, in your CRM or POCKLA Desk, with everything she told us.
Example brand · Calderby Build stands in for yours
Example WhatsApp conversation between Calderby Build and a homeowner:
- Calderby Build: Hi Rachel 👋 it’s Calderby Build. Thanks for asking about an extension for your home in Bristol.
- Calderby Build: One of our surveyors will call to talk it through and arrange a visit. When suits you best? (Reply options: Morning, Afternoon, Evening)
- Homeowner: do we need planning permission for a single storey at the back?
- Calderby Build: It depends on the size, your house and where you live, so we won’t guess over WhatsApp. We’ll go through it when we visit, and tell you what needs checking with your council.
- Calderby Build: Still happy for us to call? (Reply options: Yes, evening, Not for me)
- Homeowner: Yes, evening
- Calderby Build: Perfect, we’ll call you this evening. Thanks Rachel!
See what happens to every lead
Free call analytics on calls made from Desk, so you can judge lead quality from what was actually said and help your reps get better. No CRM? Work your leads in Desk.
Rachel BrooksBristol · BS7
Site visit booked · Thu 15 Oct, 18:12 · 8:41 at your desk
What happened
Rachel wants a single-storey rear extension for an open-plan kitchen. Her form said no drawings yet, but an architect has finished them in the last fortnight. She wants bifold doors and a roof lantern, and asked about the party wall with next door. Sam said they’d go through it at the visit, and she booked one for Wednesday evening.
“We’ve lived with a tiny kitchen for six years. This is the year.”Homeowner, 0:52
Could this have gone better?
About Rachel
What Rachel told your rep, against her form.
- Home owner
- Yes , then on the call: Yes, 6 years 0:21
- Project
- Single storey, rear , then on the call: Single storey, rear, open-plan kitchen 0:33
- Plans
- No drawings yet , then on the call: Architect drawings finished (not what the form had) 2:08
- Budget
- £50k–£75k , then on the call: £50k–£75k, some flexibility 6:50
- Neighbours
- Shared wall with next door 5:42
- Outcome
- Site visit booked
- Your CRM
- Site visit booked
- At your desk
- 8:41
- Ring
- 7 seconds
- Line
- Desk line
- Your rep
- Sam
- Record
- Delivered 21:07
Ref ext-1019 · Revision 1 · 15 Oct, 18:21
Example call · invented homeowner and rep
Lead quality
Judged from the call
If a lead was poor, the call shows why. If a good one slipped, you’ll see that too.
Coaching
Better calls from your reps
What worked, what to try and what to ask next time, on every call made from Desk.
Returns
Bad numbers come back
Invalid numbers are returned, with no time limit.
No CRM?
Work your leads in Desk
Call from Desk on our line, log the outcome and set callbacks.
What do extension leads cost?
Between £100 and £300 per qualified web lead. That’s an indicative range, not a quote: where you land depends on your criteria, your area and the volume you want, and your exact price is agreed on a call.
Indicative price per qualified web lead
Not a quote · agreed on a call
- Your criteria
- The tighter the fit you ask for, the more each lead costs.
- Your area
- Some postcodes are busier, or harder to reach, than others.
- Delivery
- Where leads go and how they’re checked on the way.
- Volume
- Steady, larger volumes bring the price per lead down.
Qualified web lead
A homeowner who matches your criteria and agreed to be contacted, sent to your CRM or Desk as soon as they qualify.
- Exclusive to you
- Invalid numbers returned, no time limit
- Followed up on WhatsApp or by SMS
We do live transfers
The homeowner is put through to your team while they’re still on the line.
- Your criteria agreed before launch
- Priced for your area and volume
Included with every lead
- Exclusive to you
- Invalid numbers returned, no time limit
- SMS nurture or WhatsApp follow-up
- Call analytics in Desk
- Any CRM, or POCKLA Desk
Leads that stand up to scrutiny
Clear consent, honest ads and checked buyers. It’s what keeps a lead usable after it reaches you.
Consent
Consent that names you
Every homeowner agrees to be contacted, and the consent names you as the company they’ll hear from. The wording and the time stay with the lead.
Consent record
- Agreed
- 21:03:12
- Wording
- As shown on the form
- Names
- Calderby Build
Advertising
Ads that say what they are
No “no planning needed” and no prices or timescales we can’t back up, so homeowners know what they’re asking about before they reach you.
Extensions with no planning needed
Home extensions, priced after a site visit
Buyers
Credentials checked before launch
We check who we’re sending leads to before a campaign goes live, including Federation of Master Builders or TrustMark membership if you advertise it.
Data
Shared with you, and only you
Each lead goes to the buyer named in its consent, handled under UK GDPR.
Who sees this lead
- Shared with
- Calderby Build
- Sold
- Once
How to choose an extension lead supplier
Five questions worth asking anyone who sells you leads, and how we answer them.
01Who generated the lead, and has anyone else bought it?
We did, from our own campaigns. It’s sold once, to you.
02How old is it when it reaches you?
We send it as soon as it qualifies, and its timeline shows when.
03What was checked, and how?
The phone number is checked live and the postcode against your area. Everything else is the homeowner’s own answer on the form.
04Can you see what happened after delivery?
Yes. Every lead’s status comes back to you, and calls made from Desk get free call analytics.
05What happens to a bad number?
Invalid numbers are returned, with no time limit.
How much do extension leads cost?
Between £100 and £300 per qualified web lead. That’s an indicative range, not a quote. Where you land depends on your criteria, your area, how leads are delivered and the volume you want. Your exact price is agreed on a call.
Are your extension leads exclusive?
Yes. Every extension lead is sold once, to one buyer.
Which extensions do you cover?
Single and double storey extensions: rear, side, side return and wraparound. You choose the jobs you want, and each lead says which one the homeowner asked about.
Do leads say where they are with planning?
Yes, in the homeowner’s own words: no drawings yet, drawings done, applied or approved. It’s what they told us, not a view on whether the job needs permission.
What happens if a lead’s number is invalid?
It’s returned, with no time limit.
Can leads go into my CRM?
Yes, into any CRM. If you don’t have one, you can work your leads in POCKLA Desk instead.
Do you do live transfers?
Yes. The homeowner is put through to your team while they’re still on the line. Live transfers are priced on your criteria.
How do you follow up with homeowners?
After they fill in the form, we follow up on WhatsApp from your brand’s number, or with free SMS nurture and a personalised link. You choose which.
Which areas do you cover?
You choose the postcodes. We check every lead’s postcode against your area before it’s sent.
Start with a call
Tell us where you work, the jobs you want and how your team works leads. We’ll show you what a lead would look like for you, and what it would cost.
01
A call
We talk through your area, the jobs you want and how you work leads today.
02
Agree the details
Your criteria, postcodes and follow-up channel, and where leads go: your CRM or Desk.
03
Go live
Campaigns launch and leads start arriving, exclusive to you.