How Much Do Double Glazing Leads Cost in the UK?

Suppliers that publish a price charge UK window and door installers from £15 for an exclusive double glazing lead to £44 plus VAT for a shared uPVC window job, and from £130 for a booked appointment. At POCKLA, a qualified web lead for windows and doors costs between £20 and £50, sold to one buyer: an indicative range, not a quote, with the exact price agreed on a call.

This is what an installer pays for an enquiry, not what a homeowner pays for windows. We read the published prices and terms of 13 other suppliers on 2 November 2026, and the table below sets out what each one charges and what that price buys.

The price per lead is still the least useful number on the invoice. What decides whether buying leads pays is what you spend to win a job, and the second half of this guide shows how to work that out with your own numbers.

What do double glazing lead suppliers charge per lead?

Here is what each supplier publishes on its own website, read on 2 November 2026. Where a supplier doesn't publish a price, the table says so.

These prices aren't like for like. A "from" price is the cheapest lead a supplier sells, not the typical one. Leads Do Work's prices are for shared leads and add a weekly fee. Sales Fuel's £25 is a base price across its products, not a window price. PromoSEO, AceLeads and ROI Leads charge on the work you win, or by the month, rather than per lead.

What is the average cost of a double glazing lead?

Nobody publishes one, and a single figure would hide most of what matters. What the published prices do show is a cluster. For replacement window and door jobs, per-lead prices run from £12 for a single shared window to £44 for a shared uPVC windows job, before VAT, and exclusive leads start at £15. Booked appointments start at £130, and the share-of-job models sit outside that range altogether.

What moves the price of a window and door lead?

Four things explain most of the spread in the table.

1. The job

A full-house replacement and a single window aren't the same lead. Leads Do Work's published list, the only one in the table that prices window jobs one by one, charges £44 for a homeowner's uPVC windows, £12 for a single uPVC window and £7 for a uPVC repair, all plus VAT. A uPVC or composite external door is £26, and bifolds are £34.

So a supplier's headline price tells you little until you know which jobs it covers. Ask for the price of the jobs you want, and whether you can switch off the ones you don't fit. POCKLA doesn't send repair-only jobs at all.

2. What you're buying

A web enquiry, a booked appointment and a live transfer are three different products. Lead Pronto publishes two of them side by side: window and door leads from £15, and booked appointments from £130. Watts Marketing sells only booked appointments, and doesn't publish a price.

An appointment costs more because the supplier has done the calling and booking your team would otherwise do. Whether that's worth paying for depends on how well your own team books surveys, which the worked example below puts into numbers.

3. Your area and your criteria

The tighter the fit you ask for, the more each lead costs. An installer who wants only full-house jobs on detached homes is asking for a smaller slice of the homeowners who enquire, so each one takes more finding. Some postcodes are busier, or harder to reach, than others.

4. Volume

Steady volume brings the price per lead down, and a few leads a month, switched on and off, cost more each. Watch the other side of that trade: Sales Fuel's minimum order is 50 leads, paid upfront, and Convrsion says most campaigns start from 25 to 50 leads.

Do exclusive double glazing leads cost more than shared ones?

Usually, because one buyer carries the whole cost of finding the homeowner. On published prices, though, it isn't that simple. Lead Pronto and Lead7 publish exclusive window and door leads from £15, while Leads Do Work's shared uPVC windows job is £44 plus VAT. A "from" price is a floor, and the two numbers don't describe the same job, so neither proves the other is better value.

Exclusivity also comes in degrees. Sales Fuel's leads are yours for 30 days, after which one you haven't contacted can go back on sale. Leads 2 Trade sends a Hot Key lead to one installer, a Premium lead to up to three and a Qualified lead up to four times. AceLeads lets you choose exclusive leads or cheaper shared ones. Ask how many installers get each lead, and for how long, and get the answer in writing.

What exclusivity buys isn't a better homeowner. It's a first conversation without other firms ringing the same number. Our guide to exclusive vs shared leads covers what that's worth, and when shared leads make sense.

What does a double glazing lead cost per job won?

Take two invented installers. A buys web leads and books its own surveys; B buys booked appointments. The numbers are round and made up for illustration. They are not POCKLA data, not any supplier's data and not a forecast.

Per lead, B looks nearly four times dearer. Per survey, A is cheaper. Per job, B edges ahead, because in this example more of its surveys sign.

But A's column leaves out a cost: someone on A's team made the calls that turned 60 leads into 15 surveys. If that's hours of a rep's week, it belongs in A's cost per job. If your team already books surveys well, it may cost you little.

Now change one number. If B's surveys signed at A's rate, four in every 15, B would win about 3.2 jobs and pay about £609 for each: more than A. The appointment only wins if the surveys it books turn into jobs as often as your own do.

Work out the most you can pay

Before you agree any price, work it backwards:

Most you can pay per lead = what you'd spend to win one job ÷ leads it takes to win one job

With invented numbers: if you'd spend up to £500 in marketing to win a window job, and it takes 10 leads to win one, your ceiling is £50 a lead. If it takes 15 leads, the ceiling is about £33.

Both inputs are yours. The first comes from your margin, the second from the last few months of your own leads. If you don't know the second, that's the first thing to measure, whoever you buy from. Our guide to working out cost per job breaks it into the three rates behind it: contact, survey and close.

When is buying double glazing leads the wrong move?

Buying leads isn't always the answer. It's the wrong move when:

• Nobody can call within the hour. A lead is someone comparing firms now. If it waits until Friday, you've paid for someone else's first conversation.
• Your diary is full. If you can't survey inside the homeowner's timeframe, the job goes to whoever can.
• Your work is mostly repairs or single units. Check the supplier sells those jobs at all, and at what price. We don't send repair-only jobs.
• You don't know your survey-to-sale rate. Then you can't tell a good price from a bad one. Buy a small, fixed batch, follow every lead to an outcome, and decide on the numbers.

What should you ask before you buy window and door leads?

• What exactly is the price for? A web lead, a booked appointment, a live transfer or a share of the job. And is VAT on top?
• Is that the "from" price, or the price for my jobs? Ask for full-house, single-unit and door prices separately if they differ.
• Who else gets the lead, and for how long? One installer, a few, or up to five, and whether it can go back on sale.
• What else will I pay? Joining or setup fees, weekly or monthly fees, a minimum order, payment upfront.
• On a share of the job, what percentage of what, and when? Turnover or profit, and due on order or on payment.
• What counts as a bad lead, and how long do I have to report it? In the table, the terms run from 72 hours to no time limit, and five suppliers don't publish any. Our comparison of lead replacement policies shows what usually counts, and what doesn't.
• What did the ad say? The ASA's advice on lead generation marketing notes rulings against window and double glazing ads offering funding, scrappage deals or grants the advertisers couldn't show were genuine. A homeowner who clicked a grant ad expects a grant, and your surveyor spends the visit explaining why there isn't one. Our guide to buying leads legally covers the ad rules alongside consent and the TPS.

Where POCKLA fits

POCKLA finds homeowners replacing their windows and doors through its own Meta and Google campaigns: casement, sash, tilt-and-turn and bay windows, and composite front and back doors, French doors, patio doors and bifolds. You choose the jobs you want, and conservatories are a separate lead, covered in our guide to what conservatory leads cost. We don't send repair-only jobs, commercial projects, or enquiries that depend on finance or a grant.

Every lead is sold once, to one buyer. The phone number is checked live and the postcode against your area. Everything else is the homeowner's own answer on the form, and the consent names your business. After the form, our AI follows up on WhatsApp from your brand's number, or with free SMS nurture and a personalised link if you prefer text. Leads go to your CRM or POCKLA Desk, where calls made from Desk get free call analytics.

Invalid numbers are returned, with no time limit. There's no setup fee, monthly fee or minimum term. We check FENSA or CERTASS registration before launch if you advertise it, and live transfers are available, priced on your criteria.

The indicative price is £20–£50 per qualified web lead. Our window and door leads page shows every field a lead contains, and pricing shows the band for every product we sell. Your exact price comes from a call where we agree your criteria, postcodes, follow-up and delivery. What we won't promise is your survey or sale rate. That's the number to measure, whoever you buy from.

How we checked

We started from the 13 other suppliers in our comparison of double glazing lead suppliers, and read each one's own product, pricing and FAQ pages again on 2 November 2026. We quote only what each one publishes, and we didn't ask anyone for a quote. Prices and terms change, so check them with the supplier before you buy.

If you run one of these companies and something here is wrong or out of date, email team@pockla.com and we'll correct it.