How Much Do Flooring Leads Cost in the UK?
UK flooring leads cost £15 to £50 a lead where a price is published. Prices compared on 2 Nov 2026, what moves them, and your cost per fitted job.
Flooring leads in the UK cost between £15 and £50 a lead from the suppliers that publish a price per lead, as of 2 November 2026. At POCKLA, a qualified web lead for a flooring fitter costs £20–£50, sold once to one buyer: an indicative range, not a quote, with the exact price agreed on a call.
Those prices aren't like for like. Some are for shared leads, some come with a weekly or monthly fee on top, and one supplier takes a share of the profit on the jobs you win instead. The figure that decides whether buying flooring leads pays is what you spend per fitted job, and this guide shows how to work it out with your own numbers.
How much do flooring leads cost per lead in 2026?
We read the pricing of five UK suppliers that sell flooring leads, POCKLA included, on their own websites on 2 November 2026. This is what each one publishes.
Flooring lead prices in the UK
Price, fees and bad-lead terms, as each supplier publishes them
| Supplier | Sold to | Published price | Fees and terms | Bad leads |
|---|---|---|---|---|
| Lead Pronto | Not stated on its flooring page | From £15 a lead, a guide price; booked appointments from £130 | No contract, retainer, monthly fee or notice period | Rejection policy on appointment campaigns; not stated for leads |
| LeadsDoWork | Shared: 1 to 3 other trades, never more than 5 | £24 a consumer lead (£25 parquet), £34 a business lead (£31 parquet), ex VAT; packs of 5, 10 or 20 for £28.80, £39.60 or £69.60 | £11 a week on pay per lead; cancel any time; active packs not refunded | Refund requests reviewed within 3 business days; no single-lead returns on packs |
| POCKLA | One buyer, sold once | £20–£50 per qualified web lead, indicative, not a quote | No setup fee, monthly fee or minimum term | Invalid numbers returned, no time limit |
| PromoSEO | One contractor per area | Packages from £500 a month; doesn't publish a price per lead | No long-term commitment | Make-good for invalid or unsuitable leads |
| ROI Leads | One flooring firm per area | No price per lead: a share of the profit on work won; share not published | Nothing up front, no monthly cost; term not published | Not published |
Read the table with the units in mind:
- Lead Pronto's £15 is a starting point. Its flooring page says your exact cost depends on your sector and the area you cover.
- LeadsDoWork's packs work out at £5.76 a lead in the smallest and £3.48 in the largest, before VAT. Its pack terms say enquiries may also go to other local businesses, and you'll normally compete for the job. Pay-per-lead prices and the weekly fee are on its pay per lead page.
- PromoSEO's £500 is a monthly package, not a price per lead. Its flooring page says it works on fixed cost per lead and pay-per-conversion models.
- ROI Leads charges nothing until work is won, then a share of the profit, according to its flooring page. Without the share, there's no figure to compare.
Some of these suppliers sell flooring contractor leads for commercial jobs as well as homes: Lead Pronto generates both, and LeadsDoWork prices business jobs separately. POCKLA's flooring leads are homeowners only, and commercial projects aren't sent. Our comparison of who sells flooring leads in the UK covers each supplier's checks and delivery in full.
What do Checkatrade, Bark and other marketplaces charge?
Marketplaces work the other way round. A homeowner posts a job, and trades pay to be put in touch, usually alongside other trades. Most don't publish a price per lead.
What marketplaces charge trades
As each one publishes it
| Marketplace | How you pay | Published price | Who else gets the job | Term and returns |
|---|---|---|---|---|
| Checkatrade | A monthly plan; on Growth you pick how many leads you want a year | £0, £30 a month, or from £59 a month | Not stated on its pricing page | Fixed plan memberships run 12 months |
| Rated People | Unlock leads one at a time, or a fixed lead plan | Not published; the fixed plan is priced on your trade and area | Not stated on its help page | Fixed lead plan runs 12 months |
| Bark | Credits, spent on each customer you contact | Not published in pounds; the credit cost is shown before you buy, with VAT on top | A general request can go to up to 5 professionals | Credits last 3 months; an invalid number reported within 7 days gets credits back |
| MyJobQuote | Per lead, by card or from your account | Not published in its terms | Up to 3 local trades get in touch | Report an invalid lead within 48 hours; any refund is credit, at its discretion |
Sources: Checkatrade's pricing, Rated People's help for trades, Bark's seller pricing and terms, and MyJobQuote's terms of supply and homepage. MyBuilder's trade pages couldn't be read on 2 November 2026, so it isn't included.
What moves the price of a flooring lead?
Four things move the price we quote. Other suppliers name similar ones: PromoSEO, for example, says its pay-per-conversion pricing varies by flooring type, competition, region and average project size.
1. The floors and rooms you ask for
A fitter who takes carpet, laminate, LVT, vinyl and wood in any room is asking for a wider slice of homeowners than one who wants only engineered wood through a whole ground floor. The narrower the ask, the more each lead takes to find. It's the same reason extension leads cost more than flooring leads: fewer homes fit, and each lead carries more questions.
2. Your postcodes
Some areas are busier, or harder to reach, than others. A tight patch around one town is a different job from a whole county.
3. How leads reach you
A lead that lands in your CRM with every answer attached, after the homeowner has already heard from your business, is a different product from a list in a weekly email.
4. How many you want
Steady, larger volume brings the price per lead down. A handful a month, switched on and off, costs more per lead.
Exclusivity sits on top of all four. A shared lead is cheaper because its cost is split between buyers; an exclusive lead is sold once. Neither guarantees a better homeowner, but they're different products, and our guide to exclusive vs shared leads explains what each price buys.
What should a flooring lead include at that price?
Whoever you buy from, ask what the price includes before comparing it with anyone else's. A POCKLA flooring lead comes with:
- the postcode, checked against your area, and the phone number, checked live;
- whether they own the home, and the property type;
- the floor they want (carpet, laminate, LVT, vinyl or wood), the rooms and a rough size;
- what's there now, including the subfloor and any underfloor heating, as they describe it;
- their timeframe, email and preferred way to be contacted;
- consent that names your business, with the wording and the time stored.
It's sold once, to one buyer, and invalid numbers are returned with no time limit. Enquiries outside your area or criteria, commercial projects, finance-dependent jobs, duplicates and anything without consent aren't sent. Our page for flooring leads shows every field.
Apart from the phone and postcode checks, every answer is the homeowner's own. The form might say about 35 m², and the measure might find the hall adds another 8 m². That isn't a bad lead. It's the reason the measure exists.
What does a flooring lead cost per fitted job?
Add any fixed fees to your lead spend, then divide by the floors you fitted from those leads:
Cost per fitted job = (lead spend + fixed fees) ÷ floors fitted
Fixed fees count for a lot when leads are cheap: a weekly or monthly fee spread over a few leads adds a noticeable sum to each one.
Take two invented fitters, each buying for a month. The numbers are round and made up for illustration. They aren't POCKLA data, any supplier's results or a forecast.
| Example (invented numbers) | A: shared lead, with a fee | B: exclusive lead |
|---|---|---|
| Price per lead | £12 | £35 |
| Leads bought | 40 | 20 |
| Fixed fees for the month | £40 | £0 |
| Total spend | £520 | £700 |
| Measures booked | 8 | 8 |
| Floors fitted | 4 | 5 |
| Cost per measure booked | £65 | £87.50 |
| Cost per fitted job | £130 | £140 |
Here the shared leads win, narrowly. Now change one number. If B fits one more floor, its cost per job falls to about £117. If A fits one fewer, its cost rises to about £173. A also needed twice as many first calls to book the same eight measures, which is time your team doesn't spend fitting.
So neither model wins on paper. Your contact, measure and fitting rates decide it, and they're yours to measure by supplier over a few months. Our guide to cost per lead vs cost per job breaks the chain down stage by stage.
What's the most you should pay for a flooring lead?
Work backwards from the job. Decide how much of a typical job's margin you'll spend to win it, then divide by the number of leads it takes to win one:
Most you can pay per lead = what you'll spend to win a job ÷ leads per job won
| Spend to win a job (invented) | 1 job in 4 leads | 1 job in 6 leads | 1 job in 10 leads |
|---|---|---|---|
| £100 | £25 | £17 | £10 |
| £150 | £37.50 | £25 | £15 |
| £250 | £62.50 | £42 | £25 |
Put your own two numbers in. If the answer sits below a supplier's price, its leads won't pay at your current rates, however good they are. You can change the answer three ways: win bigger jobs, such as whole floors rather than single rooms; win a larger share of the leads you buy; or buy cheaper leads and accept what comes with them.
When is buying flooring leads the wrong move?
Buying leads isn't always the answer. It probably isn't right when:
- your diary is already full for weeks, because a lead you can't measure soon is money spent on a homeowner who may book someone else;
- nobody can call back the same day;
- your typical job is small enough that the sum above comes out at a few pounds a lead;
- you want commercial contracts, which POCKLA's flooring leads don't include, though some suppliers above sell them;
- you can't yet track which leads became fitted floors, so you couldn't tell a cheap lead from a good one.
What should you ask before you buy flooring leads?
Before you buy flooring leads from anyone, ask:
- Is the price per lead, per pack, per week or per month, and is VAT on top?
- What fixed fees sit beside the price per lead?
- Is the lead shared, and with how many other fitters?
- Does the price change with the floor type, or for business jobs?
- Which answers on the lead are the homeowner's own, and what did the supplier check?
- What counts as a bad lead, how long do you have to report it, and do you get cash or credit back?
- Is anything paid in advance, such as a pack or a month, and is it refundable if you stop?
- Is there a minimum term or notice period?
For the questions that apply to any supplier, see our guide to how to choose a lead generation company.
Where POCKLA fits
POCKLA finds homeowners replacing carpet, laminate, LVT, vinyl or wood floors through its own Meta and Google campaigns. After the form, the homeowner hears from your business on WhatsApp, or by SMS with a personalised link if you prefer text, and agrees a time for your call.
Each lead is sold once, to one buyer, and arrives in your CRM or POCKLA Desk with every answer attached. Calls made from Desk get free call analytics, invalid numbers are returned with no time limit, and live transfers are available, priced on your criteria. There's no setup fee, no monthly fee and no minimum term; our pricing page lists every band.
The indicative price is £20–£50 per qualified web lead, and your exact price is agreed on a call about your floors, postcodes, follow-up and delivery. What we won't promise is your measure or fitting rate. That's the number to track, whoever you buy from.