Commercial Solar Leads in the UK: What They Cost and How They're Sold
What commercial solar leads cost in the UK: six sellers' prices, checked 2 Nov 2026, and what to qualify first: kWp, energy use, the roof, funding and G99.
Few UK sellers publish a price for commercial solar leads. Of the six we checked on 2 November 2026, two do: Lead Pronto prices commercial solar leads from £150 and booked appointments from £250, and TNW Marketing charges £250 to £1,000 plus VAT for each attended appointment, set by system size.
The other four don't publish a price, and neither does POCKLA: commercial solar is scoped and priced on a call, separately from the residential band. A commercial lead is also a different product from a homeowner's. The system is sized in kWp, the business's electricity use decides whether it's worth doing, the roof may be leased, and a grid application can sit between a signed order and a working system. So what a lead tells you matters as much as what it costs.
What moves the price of a commercial solar lead?
Commercial solar lead generation is sold in different units, and each seller prices its own. On the sellers' own pages, four things move the price.
1. What you're buying
A lead, a booked appointment, an attended appointment, a meeting and an "opportunity" are different products at different prices. Lead Pronto's commercial leads start at £150 and its booked appointments at £250. TNW Marketing books "commercial solar appointments only", and you pay only for those that are attended. CEG Ai sets meetings with decision makers at commercial and industrial sites. Radiant Solar releases "commercial and industrial solar opportunities" to approved installers, and Royal Energy delivers "qualified contract opportunities".
2. The size of the system
The sellers that explain their prices tie them to the size of the system. Lead Pronto prices booked appointments "on the size of the job, which we size from the system in kW and the current energy bill". TNW Marketing sets each appointment's price "by system size and qualification (bills, half-hourly data)". Radiant Solar's own guide says its opportunities are "priced by system size".
3. Exclusive or shared
Lead Pronto sells both. Its exclusive commercial leads "go to one installer only and cost more than shared leads", and its shared leads "go to a small number of installers and cost less". TNW Marketing says it sells no shared leads, Radiant Solar gives each opportunity to one installer, and Royal Energy takes "one partner per service area". Our guide to exclusive vs shared leads covers how to check a lead really is exclusive.
4. How much was checked
TNW Marketing says every prospect is qualified "for ownership, energy spend, roof suitability and buying intent", and qualification is part of what sets its price. Lead Pronto qualifies each lead "against the criteria you set". Leads Do Work says its leads are "manually verified by our team", without saying what's checked.
These four explain a price. They don't tell you how long a lead takes to sign: Lead Pronto's own FAQ says commercial enquiries can take six to 12 months to close.
How much do commercial solar leads cost in the UK?
This is what each seller publishes on its own website, as read on 2 November 2026. Where a seller doesn't publish something, the table says so. For homeowner solar leads, see our comparison of solar lead suppliers.
Commercial solar lead prices in the UK
What you buy, the price and the terms, as each seller publishes them
| Seller | What you buy | Published price | Sold to | How you pay | Bad leads |
|---|---|---|---|---|---|
| CEG Ai | Meetings with commercial and industrial decision makers, for 30kW to 5MW+ systems | Doesn't publish a price; pricing on request | Calls its leads exclusive; works with a limited number of clients | No lock-in contract; cancel any time | Not published |
| Lead Pronto | Commercial solar leads, or booked appointments | Leads from £150; booked appointments from £250 | One installer (exclusive) or a small number (shared), agreed before launch | Pay as you go, with no contract or notice period; revenue share, usually after a trial | Replaced if they miss the criteria agreed at the outset |
| Leads Do Work | Commercial solar job leads | Doesn't publish a price | Not published | Pay per lead or a weekly subscription | Not published |
| Radiant Solar | Commercial and industrial opportunities, for approved installers | Doesn't publish a price; agreed per opportunity when you're approved | One installer per opportunity | An add-on to its software plans; invite only | Not published |
| Royal Energy | Qualified contract opportunities, in the UK and USA | Doesn't publish a price | One partner per service area | Not published | Not published |
| TNW Marketing | Commercial site appointments | £250 to £1,000 plus VAT per attended appointment | Exclusive; no shared leads | Per attended appointment; no retainers or monthly minimums | Appointments that aren't viable are replaced |
The two published prices aren't like for like. Lead Pronto's are starting prices, for a lead or a booked appointment. TNW Marketing's is a range for an appointment that went ahead, plus VAT. Radiant Solar agrees a price per opportunity when you're approved, CEG Ai asks you to request pricing, and Leads Do Work and Royal Energy don't say. POCKLA isn't in the table because it doesn't publish a commercial solar price either.
Two sellers offer other ways to pay. Lead Pronto offers revenue share, "so you pay us out of the sale rather than for the lead", and says a pay-per-lead trial is typically required first. Radiant Solar's marketplace is "a separate add-on, not part of the tiers and not included free" on its software pricing.
What should a commercial solar lead include?
Whoever you buy commercial solar PV leads from, ask what each lead tells you before you compare prices. A lead worth a site visit answers five things:
- The premises. A business, farm or public-sector site rather than a home. Lead Pronto defines a commercial lead as an enquiry "from a business, landlord or site owner about installing solar panels on premises they own or lease", and Leads Do Work lists "businesses, schools, farms, warehouses and property developers".
- The system size, in kWp. Even a rough figure. It's what the sellers above price on, and it points to which grid application the system will need.
- Annual electricity use or spend. From the bills, and from half-hourly data where the business has it. TNW Marketing prices on both.
- Whether the roof is owned or leased. And, if it's leased, whether the landlord has a say.
- Who decides. The owner, a finance director, a facilities manager, a landlord or a board. Lead Pronto qualifies "decision-making authority, including facility managers where relevant".
As with a homeowner lead, these are the business's own answers until someone has seen the bills and the roof. Our guide to lead qualification questions sets out which answers belong on the form and which on the call.
Who owns the roof?
Ask, because a lease can decide the project. The government's Solar Roadmap says "Most commercial leases place repairing obligations upon tenants, meaning the tenant has to maintain the building", and that "These complex commercial lease agreements can hold back rooftop solar deployment."
So when the business is a tenant, the lead should say whether the landlord knows, and who you'd need to speak to. Lead Pronto qualifies whether the business owns or leases its premises.
How will the business pay for the system?
Spectrum Energy Systems, a commercial solar installer in the East Midlands, sets out four routes in its finance guide, updated on 1 November 2026:
| Route | Capital outlay, as Spectrum puts it | How Spectrum describes it |
|---|---|---|
| Buy outright | Full | "the yardstick every other route gets measured against" |
| Asset finance or a loan | None to modest | Borrowing to buy, "secured on the equipment": "You still own the asset" |
| Lease | None | "a funder owns the system, you pay a fixed rental and keep the generation" |
| Power purchase agreement (PPA) | None | "a funder installs and owns the system on your roof", and the business buys its output below its grid price, "commonly 15 to 25 years" |
Centrica Business Solutions, which offers solar PPAs, says the business will "just pay for the electricity generated by the system, at a kWh price typically lower than grid pricing", with a typical contract of 15 to 20 years and up to 25, subject to credit checks. Spectrum adds that "PPAs favour bigger roofs and strong covenants". And the Solar Roadmap notes that "It can be challenging to secure finance for behind-the-meter solar installations".
These are each source's own descriptions, not advice on which route suits a business. For a lead, the route changes the sale. Under a lease or a PPA the business isn't buying the system, so ask who would contract with you for the installation, and whether the business has spoken to a funder yet.
Will the system need a G99 application?
At the sizes commercial sellers talk about, yes: CEG Ai's leads start at 30kW. Solar connects to the local distribution network operator (DNO), and on Electricity North West's G99 page:
- G99 "applies to all generation installations over 16 amps per phase", which is over 3.68kW on a single-phase supply and over 11.04kW on three-phase. Anything smaller is a G98 application.
- Up to 50kW, the application is the ENA's A1-1 form with a single line diagram. Over 50kW, it's the ENA Standard Application Form.
- Once the application has been accepted and the system installed, commissioning documents go back to the DNO, including a G100 form if export limitation applies. The page says "Do not switch on your generation system until these commissioning documents have been reviewed and approved."
Each DNO publishes its own process, and the Solar Roadmap says "Different standards and approaches across the regional DNOs can cause confusion and uncertainty", so check the pages of the DNO for the site.
For a lead, that means three more questions: is the site single-phase or three-phase, has the business asked its DNO about a connection, and does it want to export? A lead can tell you what the business has heard from the DNO. It can't tell you what the DNO will say.
What should you ask before you buy commercial solar leads?
- What is the price for? A lead, a booked appointment, an attended appointment, a meeting or an opportunity.
- How does system size change it? Ask for the price at the sizes you install.
- Who else gets it? One installer, a few, or one partner per area.
- Which answers come with it? The premises, kWp, annual use or spend, who owns the roof and who decides.
- Who will you meet? For an appointment, ask whether the person who decides will be there.
- Has anyone seen the bills? Or half-hourly data, if the business has it.
- Outright, finance, lease or PPA? And under a lease or a PPA, who you'd be contracting with.
- Has the DNO been asked? And is the site single-phase or three-phase?
- What counts as a bad lead or an appointment that doesn't go ahead, and what's replaced? Our comparison of lead replacement policies sets out what usually counts.
- What ties you in? A trial before revenue share, a subscription or a software plan.
For the full set of questions, see our guide to how to choose a lead generation company.
Where POCKLA fits
POCKLA sells commercial solar leads. Commercial solar is scoped and priced on a call, separately from the residential band, so there's no POCKLA price for it in this guide.
Our page on solar leads covers the homeowner leads we sell, for panels, a battery or both. Our guides to what solar leads cost and who sells solar leads in the UK compare the homeowner market. Whoever you buy commercial leads from, the number to measure is what you spend to sign a project, and our guide to cost per lead vs cost per job sets out the sum.