Blog
Research and practical guidance for building lead-generation funnels that convert.
Page 4 of 4 · 32 articles
- lead qualification
Lead Qualification for Installers: What to Ask, and When
Lead qualification for installers happens in three places: the form, the WhatsApp follow-up and the first call. What to ask in each, by product.
Hugo Bibby8 min read - lead buying
How to Choose a Lead Generation Company: 10 Questions
How to choose a lead generation company in the UK: 10 questions installers should put to any lead supplier, what a good answer sounds like, and the red flags.
Rupert Boddington8 min read - exclusive leads
Exclusive vs Shared Leads: What You're Actually Paying For
Exclusive leads are sold once, to one buyer; shared leads go to several firms. What each price buys, how to check exclusivity, and when shared makes sense.
Rupert Boddington8 min read - lead pricing
Cost per Lead Is the Wrong Number. Work Out Cost per Job.
Cost per lead is what you pay a supplier. Cost per job is what pays the wages. How installers can work it out, track it and bring it down.
Rupert Boddington8 min read - speed to lead
Speed to Lead: Why the First Minutes Decide an Enquiry
Speed to lead decides whether a home-improvement enquiry becomes a conversation. What the research shows, where it stops, and what a useful first reply does.
Hugo Bibby8 min read