Automatic Landing Page Personalization for B2B
POCKLA generates personalized landing pages for every contact in your CRM. No per-contact setup. Launching January 2026.
POCKLA automatically generates personalized landing pages for every known contact in your CRM. One template, one CRM connection, unlimited personalized pages. No per-contact setup required.
The problem
HockeyStack's analysis of 153 B2B SaaS companies found that 94% of emails are sent before pipeline qualification. The 6% sent post-deal-creation drive 47% higher close rates. Triggered and lifecycle emails have 8x higher engagement than batch sends.
These are your highest-intent touchpoints. They link to generic pages.
The disconnect is measurable: personalized outreach, generic destinations. Every email that took effort to personalize lands on a page that treats the recipient like a stranger.
Why this happens
Landing page personalization has historically required one of two approaches:
| Approach | Setup per contact | Scales to | Operational cost |
|---|---|---|---|
| Manual page building | 15-30 minutes | 10-20 accounts | High |
| Segment-based rules | Configuration per segment | 50-100 segments | Medium |
| Digital sales rooms | 15-30 minutes per deal | Active pipeline | High |
None of these work for the thousands of contacts in lifecycle programs, nurture sequences, or post-deal emails. The operational overhead means personalization doesn't happen.
How POCKLA works
POCKLA inverts the model. Instead of building pages per contact, you define a template once and every contact gets their own page automatically.
| Step | What happens |
|---|---|
| Connect your CRM | One-time OAuth connection, under 5 minutes |
| Select template | Choose which page to personalize, which elements change |
| Automatic generation | Every contact gets a personalized page, URL written back to CRM |
| Use anywhere | Drop the personalized URL into any email, workflow, or sequence |
No per-contact configuration. No link generation workflow. No maintenance as contacts are added.
What gets personalized
The template defines which elements adapt per contact:
- Headlines and copy: Company name, industry context, deal stage messaging
- Case studies: Automatically matched by industry or company size
- Images: Industry-relevant visuals
- CTAs: Stage-appropriate calls to action
Data comes from your CRM. If you have the field, POCKLA can use it.
Architecture
POCKLA is a personalization layer, not a page builder. You keep your existing pages (built in Webflow, your marketing site, wherever). POCKLA generates personalized variants by applying find-and-replace logic to your templates using CRM data.
Pages are generated on-demand and cached. URLs are unique per contact and written back to your CRM contact records for use in workflows.
Availability
POCKLA launches January 2026. Early access is open now for teams with active lifecycle or deal-stage email programs.
Join the early access list. Request access →