POCKLA vs UserLed: Automatic Personalization vs ABM Microsites
UserLed builds personalized microsites and LinkedIn ads. POCKLA personalizes existing pages automatically. Understanding which approach fits your ABM workflow.
UserLed and POCKLA both solve the disconnect between personalized ABM outreach and generic landing pages. But they solve it differently.
UserLed is an ABM platform that creates personalized microsites, runs LinkedIn ads, and tracks contact engagement. POCKLA takes your existing pages and automatically personalizes them for every contact in your CRM.
The distinction matters because it determines where each tool fits in your workflow.
The core architectural difference
UserLed builds new assets. You create microsites for campaigns, launch LinkedIn ads for target accounts, and track engagement through their platform. Each microsite is a new destination, separate from your main website.
POCKLA personalizes existing assets. Connect your CRM, select your landing pages, and every contact automatically gets a personalized version. No new pages to build. No microsites to maintain.
This is a workflow distinction. UserLed adds capabilities to your ABM stack. POCKLA adds personalization to what you already have.
Setup and operational overhead
| Metric | POCKLA | UserLed |
|---|---|---|
| Setup per contact | None (automatic) | Campaign-based setup |
| Content creation | Use existing pages | Build microsites |
| Page maintenance | Syncs with CRM | Manual updates per campaign |
| LinkedIn integration | Not included | Native ad management |
| Contact tracking | CRM-based | Fingerprint technology |
UserLed's microsite approach makes sense when you're running coordinated ABM campaigns with dedicated LinkedIn ad spend. The microsites become campaign-specific destinations.
POCKLA's automatic approach works when you need personalization at scale without building new assets. Every contact in your CRM gets their own page variation without anyone creating anything.
When UserLed fits
UserLed is the right architecture when:
- You're running LinkedIn ABM ad campaigns and want dedicated landing pages for them
- You need contact-level tracking across ads, website, and landing pages
- You have capacity to build and maintain campaign microsites
- You want a unified platform for ABM ads and microsites
UserLed's fingerprint technology tracks contacts across touchpoints, useful when coordinating LinkedIn ads with microsite engagement.
When POCKLA fits
POCKLA is the right architecture when:
- You want personalization without building new pages
- You're running email programs at scale: nurture sequences, renewals, upsell campaigns
- You already have landing pages that convert, you just need them personalized
- Every contact should get their own page, not just campaign targets
The automatic model works for teams where the bottleneck is scale, not campaign depth. Marketing-led outbound, lifecycle emails, ABM programs where manually building microsites for every contact isn't practical.
Feature comparison
| Feature | POCKLA | UserLed |
|---|---|---|
| Personalized landing pages | Automatic from existing pages | Build microsites |
| LinkedIn ad management | No | Yes |
| Event invites | No | Yes |
| Contact engagement tracking | CRM-based | Fingerprint tracking |
| Sales content tools | No | Yes (Sales Plugin) |
| HubSpot integration | Native sync | Native sync |
| Salesforce integration | Native sync | Native sync |
| Setup time | 5 minutes | Campaign-dependent |
UserLed is broader: ads, microsites, events, sales tools. POCKLA is narrower: automatic personalization of existing pages. (See also: POCKLA vs Trumpet for another comparison.)
Integration architecture
POCKLA connects to HubSpot, Salesforce, and any system with webhooks. Contacts sync automatically, pages generate without manual intervention, and personalized URLs write back to contact records for use in workflows.
UserLed integrates with a similar stack: Salesforce, HubSpot, 6sense, Demandbase, LinkedIn Campaign Manager, Outreach, Salesloft, and others. Both platforms are designed to sit alongside your existing ABM and sales engagement tools.
The operational trade-off
UserLed's microsite model requires building. Each campaign gets dedicated assets. The benefit is campaign-specific optimization. The cost is production overhead.
POCKLA's automatic model requires no building. One template generates thousands of variations. The benefit is zero per-contact work. The trade-off is less campaign-specific customization.
Teams with dedicated ABM programs and ad budgets often prefer the control of microsites. Teams running at scale across lifecycle programs often prefer the efficiency of automation.
The hybrid case
Some teams use both approaches. UserLed for high-value campaign targets with dedicated ad spend. POCKLA for the broader contact base in lifecycle programs.
The question is whether your constraint is campaign depth or contact breadth. See why personalization matters for more on the underlying strategy.
See automatic personalization in action. Connect your CRM in under 5 minutes and every contact gets their own page. Start free trial