POCKLA Raises £1.6 Million to Build Automatic Page Personalization
We've raised £1.6M in seed funding led by Venrex to build infrastructure that gives every known contact their own personalized page — automatically.
At POCKLA, we've been building infrastructure for a web that adapts to who's visiting. Today, we're announcing £1.6 million in seed funding to scale our automatic page personalization platform.
The round was led by Venrex, with participation from Sidemen's Upside Ventures, Love Ventures, Shuttle, and SyndicateRoom.
The end of static
For two decades, websites have worked the same way. A company builds pages. Visitors arrive. Everyone sees the same thing.
This made sense when we didn't know who was visiting. But that era is ending.
Today, the average B2B company knows more about their prospects than ever before. CRMs hold company data, deal stages, engagement history, enrichment from third-party providers. Marketing automation triggers emails based on behaviour. Sales sequences adapt to where someone is in the buying process.
Yet when those carefully personalized emails link somewhere, they land on pages that treat a Series A startup the same as a Fortune 500 enterprise. A prospect in active evaluation sees the same page as someone who churned two years ago.
The disconnect is measurable. HockeyStack's analysis of 153 B2B SaaS companies found that triggered emails have 8x higher engagement than batch sends. Post-deal emails drive 47% higher close rates. The personalization works, until the click.
Why this matters for buyers
This isn't just about conversion rates. It's about respect for the buyer's time.
A CFO evaluating software doesn't want to hunt for enterprise pricing buried in a dropdown. A technical buyer doesn't need the "what is X" explainer; they need architecture docs and integration details. A returning customer exploring an upsell shouldn't see the same onboarding messaging they saw two years ago.
When pages adapt to context, buyers find what they need faster. The experience feels less like marketing and more like a conversation that picks up where it left off.
Why this matters for businesses
Generic pages force a choice: optimize for the most common visitor, or try to serve everyone with increasingly complex layouts. Neither works well.
Pages built for everyone convert worse than pages built for someone specific. The data on this is clear: personalized experiences consistently outperform static ones. But until now, personalization meant either expensive enterprise platforms or manual effort that doesn't scale.
Digital sales rooms solved part of this for high-touch enterprise deals. Reps build a room, upload content, share a link. But that model breaks at scale. Nobody builds a custom room for every contact in a lifecycle program.
The gap isn't technology. The data exists. The CRM knows who's visiting. The gap is infrastructure that connects what you know to what visitors see.
How POCKLA works
POCKLA gives every known contact their own personalized page. Automatically.
One-time setup: connect your CRM, configure a page template. From then on, every contact gets a personalized URL written back to their record, ready to drop into any email or workflow.
No per-contact setup. No manual link generation. No new content to create.
The personalization runs on enrichment data from your CRM and third-party sources. Company name, industry, deal stage, funding status, whatever you have access to. We handle the generation, hosting, and analytics.
What we're building towards
We see a future where websites stop being static documents and start behaving more like applications that understand who's visiting.
Today's personalization swaps out text and images based on rules. Tomorrow's generates entire experiences (content, layout, even functionality) tailored to each visitor's context. Not templates with variables. Pages that think.
This is possible now. LLMs can generate content and code that fits the specific needs of a visitor in ways that rule-based systems never could. A technical buyer sees architecture documentation. A finance buyer sees ROI calculators. A returning customer sees what's changed since they last visited. Not because someone built three versions, but because the page understands what each person needs.
This funding accelerates that vision:
CRM as the foundation. HubSpot and Salesforce are live, plus webhook-based connections for any other system. Every workflow where you have contact data becomes a source of context.
LLM-powered generation. Moving beyond find-and-replace personalization to content and experiences that are generated for each visitor: copy, structure, emphasis, all adapted in real time.
Infrastructure for a dynamic web. Building to handle thousands of unique pages generated and served per minute. The plumbing for websites that adapt.
The investors
We're backed by investors who understand both the technical infrastructure and the go-to-market motion for B2B tools:
Lead: Venrex
Participating: Upside Ventures (Sidemen), Love Ventures, Shuttle, SyndicateRoom
Advisors: Rich Waterworth (ex-TikTok), Dan Cobley (ex-Google UK), Michael Chock and Ryan Quinn (ex-MiQ)
What's next
We're building. If you're running lifecycle emails or deal-stage campaigns and want every contact to land on a page built for them, request access.
POCKLA was founded in 2022 by Hugo Bibby and Rupert Boddington. Based in London.
Press coverage: Business Wire, Adweek, Tech.eu, ContentGrip, Martech Edge, Mediashotz, MrWeb, FinSMEs, BusinessCloud, Soapbox VC, Angel News, Startuprise, Startup Mag UK, EMEA Startups, AI Journal, Crunchbase, PitchBook, Tracxn